21 Years Later, Ric Flair Has $160 Million Plan to Avenge Loss Against Dwayne Johnson (Exclusive)

Ric Flair’s dive into the energy drink and cannabis industry is proving to be the best choice he has ever made. Racking in numbers higher than he ever did in pro wrestling, Flair’s $160 million empire is ready to settle the score with another Great One from the WWE, Dwayne Johnson. The Rock, just like Flair, has a line of energy drinks titled ZOA Energy. The brand has been doing well and received quite a bit of acclaim. The CEO of Tyson 2.0 Adam Wilkis, who is also helping Flair with his energy drink brand in an Exclusive interview with EssentiallySports shed light on the competition in the market.

The Rock’s ZOA Energy placed 37th in Top 50 Startups; where is Flair?

Ever since leaving the WWE, The Rock has ventured into multiple territories. Not limiting himself to Hollywood, he released a fitness clothing line and an energy drink, ZOA Energy. According to reports, ZOA Energy sold more than $100m in 2022 and saw a 138% year-over-year growth. This placed the company in LinkedIn’s Top 50 Startups in the United States at #37. These are great stats for a company launched in 2020. Adam Wilks speaking on ES FanCast with our host Noah Lack gave his insights on the competition Flair’s energy drink brand faces.

In July 2023, Flair partnered with LGNDS and Carma HoldCo to release a mushroom-infused energy drink called Wooooo Energy!. Both WWE stars in the energy business will cause some competition. Talking in an exclusive interview with Noah Lack EssentiallySports, CEO of Carma HoldCo, Adam Wilks, said, “So we love friendly competition. I love seeing what others are doing.”

It is nice to see Wilks and the company have this positive, friendly attitude, which is what makes the company stand out.

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Regarding the future predictions of grossing $160 million in the coming future, Wilks said that they will go over that thanks to the growth. Wilks hinted at new products and new countries that the company will touch, ensuring that the company will keep moving forward.

The difference between ZOA Energy and Wooooo Energy

Regarding the products, both Johnson and Flair sell energy drinks, but the contents make them stand apart. ZOA Energy is an energy drink filled with vitamins, turmeric, potassium, magnesium, and Electrolytes. It caters to health-conscious people who want something that is devoid of artificial flavors and chemicals.

Meanwhile, Wooooo Energy is made with a base of adaptogenic mushrooms. This is the selling point of the drink. While just like ZOA Energy, it also contains vitamins and minerals, it also has gotu kola, extracts of lion’s mane mushrooms, Chaga, Cordyceps, and much more. It aligns with Flair’s cannabis business venture with Mike Tyson and Hulk Hogan. This ES exclusive interview gave an insight on the future holds for Flair and his energy drink business.

What do you think about Flair beating The Rock in the energy drink game? Share your thoughts below.

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