TKO Announces Immensely Successful Year for WWE Despite Multiple Setbacks

One of the biggest events in the sports entertainment industry had to be the merger between WWE and UFC. The two giants of combat sports came under one company, the TKO Group which is governed by Endeavor Group. This merger raised WWE’s valuation to $9.3 Billion. This was a monumental moment as both rivals in the combat sports industry will now be working together. But the good news for WWE does not stop there. As per the latest reports, WWE has achieved a huge milestone this year.

WWE enjoys wildly successful years with sold out PLE events in 2023

According to reports published by TKO Group, after including WWE’s earnings from the first financial quarter following the merger, the revenue generated sums up to a total of $614 million. The adjusted EBITDA was at $223.2 million. To sum it up, the UFC made a total of $282.2 million. WWE, on the other hand, made a total of $331.2 million in Q4. The primary reason behind these high earnings could be attributed to the fact that WWE sold out 9 PLEs this year.

Apart from that, the company has stated that they are eyeing a revenue of $2.575 billion to $2.650 billion in 2024. The merger happened in September and immediately came into effect. However, these numbers are staggeringly high compared to the numerous setbacks that the Stamford-based promotion has faced since the merger. First off, WWE had laid off multiple talents and office staff as a part of cost-cutting.

This was followed by the departure of Kevin Dunn, who happens to be one of the oldest employees of the company. Following Dunn’s resignation, the news of the company’s sole proprietor for 40 years, Vince McMahon, submitting his resignation, broke out. Considering all the setbacks WWE has faced since the merger, it looks like the company is off to a strong start.