Since his transformation into a heel in 2020, Roman Reigns has been on an unstoppable rise in the WWE. Leading The Bloodline and donning the mantle of the Tribal Chief, Reigns has established his dominance. Reigns’ dominance has now surpassed the ‘Attitude Era’, known as the most beloved and successful era in WWE history (1998-2001). It witnessed the rise of iconic wrestlers like Dwayne “The Rock” Johnson, The Undertaker, and Stone Cold Steve Austin.

Recent reports claim that the current era of WWE, led by Reigns and other stars, is the most successful period in the company’s history when it comes to merchandise sales.

Roman Reigns surpasses the Attitude Era

According to a report published on Wrestling Observer Radio, Dave Meltzer emphasizes the role of Roman Reigns, stating, “Roman Reigns is the catalyst for everything.” The report highlights Reigns’ impact on the industry, the dominance of The Bloodline, and the contribution of other notable talents like Cody Rhodes.

The report stated, “Merchandise has never been higher, ever. Not in the Attitude Era, not in the Hulk Hogan era. Never as high as it is now.” 

He further said, “Roman is the catalyst. Cody Rhodes is doing great on Raw, no doubt about it. Roman…. he’s been great since he went heel, and it’s been building and everything like that. But even when you look back six months ago, it’s gone way up since six months ago.”

Further, the report discusses how Reigns’ reign as the Tribal Chief has propelled WWE to new heights, surpassing the Attitude Era’s legendary status. WWE Universe, often referring to him as the “NeedleMover,” has lived up to his claims.

Reigns’ undeniable influence has increased WWE’s viewership, engagement, and financial success. His captivating Bloodline saga over the past year and a half have engrossed the fans, leading to a surge in popularity for the company. The report states that cable TV ratings have been surging and live attendances are also on the rise for WWE.

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The report mentions this is the hottest wrestling has been since 2001, and the crowds for the quarter are some of the highest in many years. This clearly proves the job that Reigns and other stars such as Rhodes are doing is paying dividends for WWE.

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