WWE Once Again Crosses Paths With Football After NFL Team Titles With Massive Big 12 Collaboration

WWE continues to expand its wings after being taken over by Endeavor recently. They have been collaborating with various sports leagues over the years and their partnership with NFL is a standout. And now they have taken their relationship with football to the next level, months after they informed fans of a new venture with the NFL.

WWE reveals new collaboration with BIG 12

The tweet came from WWE’s Public Relations account and read, “Today, the @Big12Conference announced a collaboration with @WWE for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas — @espn, @ESPNRittenberg”

Based in Texas, the Big 12 Conference consists of 14 full-member universities spanning multiple states. Affiliated with NCAA Division I, its football teams participate in the FBS. Recognized as a Power Five conference, it experiences financial prosperity and operates independently. Formed in 1994, it recently named Brett Yormark as commissioner, functioning as a nonprofit organization.

WWE and the Big 12’s new partnership around the Big 12 championship game will include a custom-made championship title belt going to the game’s MVP.