Milestone Alert as Dwayne Johnson’s $3.5 Billion Worth Teremana Tequila Hits a New High After Selling a Record 600,000 Bottles

Back in 2020, when the world was reeling with Covid and businesses were shutting down, Dwayne Johnson thought otherwise. He launched his tequila brand, Teremana, in March of that year. In just three years, the spirit company has accumulated a net worth of $3.5 billion.

Now, Johnson has shared a new achievement for his co-founded company, which comes in after it posted record sales in 2022.

What did Teremana tequila achieve recently?

Dwayne Johnson frequently updates his 391 million followers on Instagram with the latest happenings in his life. The topic could be his personal life, his Hollywood projects, and even his entrepreneurial journey. Recently, The Rock updated his followers about Teremana.

“Grateful to share our Teremana tequila’s unprecedented growth/sales puts us in the rare air of TOP 5 tequilas in the world,” it said. In 2021, the company had sold a record 600,000 bottles, doubling the numbers from the previous year. In 2022, it reported selling over a million cases.

With exponential growth year after year, it isn’t surprising to see the spirit company achieve its recent successes. Meanwhile, Johnson also thanked all the stakeholders as he sat down for a board meeting with the co-owners and people from the management.

Read More: Days After His $3.5 Billion Worth Teremana Tequila Sold a Record 1 Million Cases, Dwayne Johnson Receives an Exclusive Offer From $8 Million Hollywood Star

Earlier this year, he came clean about his plan pertaining to Teremana during a chat with CNBC’s Squawk on the Street.

Will Dwayne Johnson sell his tequila company?

No, Dwayne Johnson is not looking to sell Teremana in the near future. On the contrary, he has a blueprint to make the spirit business grow.

Johnson told Carl Quintanilla that he aims to create a sustained experience for the consumers in the US market and also make the company global. The Brahma Bull said he aims to make Teremana “the very first true international tequila brand in the marketplace”. The wrestler-turned-actor is looking to turn Teremana into a legacy brand by playing the long game.

Meanwhile, despite Teremana’s growth, the brand failed to make it to the top 10 of a coveted list earlier this year. As per alcohol delivery service Drizly’s fastest-growing tequilas list, Teremana’s products were ranked 12th and 15th.

But there’s hope for Johnson. As per an analysis report from the IWSR Drinks Market, the younger generation is more likely to opt for brands that are associated with celebrities. Fortunately for Teremana, Johnson- one of the most recognized celebs in the world- serves as that face. So, the company could see a better ranking in the next analysis.

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In the meantime, tell us your reaction to Dwayne Johnson’s recent claim about Teremana’s achievement.