Prime, the powerhouse hydration and energy drink brand endorsed by social media giants Logan Paul and KSI, is poised to smash through the $1.2 billion sales mark this year. With a solid marketing push to woo more consumers, Logan Paul recently cranked up the excitement on Instagram. In doing so, he upped the ante in the energy drink arena, especially against Dwayne Johnson and Ric Flair.

In a head-to-head battle with Ric Flair‘s energy drink brand, Logan Paul’s Prime ended up winning, leaving Woooo Energy Drink in the dust. But that’s not all! Surpassing even Dwayne ‘The Rock’ Johnson‘s ZOA, Prime now stands as the undisputed champ, fueled by the dynamic duo of KSI and Logan Paul.

Logan Paul recently spilled the details on Instagram, hyping up a golden $500,000 Prime contest in New York on November 10, 2023, kicking off at 11 am EST. Teasing fans with a sneak peek on his Instagram story of the gorgeously designed venue, he wrote, “See y’all for the opening today at 413 W 14TH Street.”

Prime makes power moves in sponsorship, sealing major deals with UFC, MLB’s LA Dodgers, and EPL’s Arsenal, injecting significant investments into sports and entertainment partnerships. It’s not just a drink; it’s a lifestyle, and the WWE United States champion is leading the charge!