In a Market Dominated by Logan Paul and Ric Flair, Dwayne Johnson Wants to Make ‘Tweaks and Changes’ With His Pre Workout ZOA+ Powder

Dwayne Johnson is not just the biggest superstar on earth but also the highest-paid actor in Hollywood right now. But that is not his only source of income as he has ventured into a variety of lucrative businesses in the last few years. Now he wants to dig his hands into the pre-workout supplement business which is something that Johnson obviously has very good knowledge of.

With existing experience in the energy drink sector, Johnson plans to use this leverage to gain a further stronghold in the fitness market.

Dwayne Johnson just launched the ZOA+ Pre-Workout Powder

Dwayne Johnson is not just a Hollywood megastar but also a business mogul. With his star power and exceptional business mind, he has built a huge empire in a short time. He currently has five successful businesses running for him and doesn’t seem like there are any signs of slowing down.

Johnson’s businesses include Seven Bucks Productions, Teremana Tequila, sneaker brand Project Rock, professional American football minor league XFL and energy drink ZOA Energy. Now he plans to add another business to this already successful list of ventures. Johnson just launched ‘ZOA+ Pre-Workout Powder’ which he thinks will be a game changer for most professional athletes. And who better to recommend a fitness supplement than The Rock himself who is known for working out religiously everyday in his ‘Iron Paradise’.

In a special interview with Forbes, Johnson elaborated on his plans for the brand’s future. He said, “Being three people who have used powdered pre-workouts for years from various companies – some great, some not so great – we had an opportunity here to really lean into the formulation and control the formulation, and make sure that only superior ingredients were inside of them. Also, it was a great opportunity for us to look at everything that’s on the market and see if there is a way that we could tweak and change the paradigm a little bit and create something that isn’t out there on the market.”

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The powder comes in three different flavors, cherry limeade, wild berry, and fruit punch. It’s will be interesting to see the reception of the fitness community to this pre-workout powder. In the meantime, Johnson’s energy drink brand is already making waves in the market.

ZOA Energy made $100 million in sales in 2022

Other WWE stars who are also into the energy drink business include Logan Paul with PRIME and Ric Flair with WOOOOO! But despite tough competition from other existing energy drinks, Zoa has found a good foothold in the market.

As of 2022, ZOA Energy made a total of $100 million in sales. This was a 138% year-over-year growth which was great news for the zero-sugar energy drink brand.

Also, beverage giant Molson Coors is expanding its partnership with ZOA Energy through increased investment. This will further help better distribution to international markets. But what are your opinions on Dwayne Johnson launching ‘ZOA+ Pre-Workout Powder’?

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