Dwayne Johnson Finds Odd Marketing Stunt Alongside Dave Portnoy to Be Hilarious

WWE superstars have their share of brand endorsements. It could be related to the company or their personal ventures like Dwayne Johnson. Now, the promotion of these endorsements is everywhere. But add some old-school marketing with different-size cutouts, and hilarity will ensue.

Dwayne ‘The Rock’ Johnson has his brand of Tequila. With this brand, there are rather massive cutouts of The Rock promoting it. We can see this in almost every alcohol store. What we rarely see is one of The Rock’s massive cutouts placed to tower over another brand and overshadow it.

Dwayne Johnson and the tale of two cutouts

During the most recent episode of KFCRadio with Kevin Clancy and John Feitelberg, Clancy talked about a tweet by Dave Portnoy. Portnoy is the founder of Barstool Sports and a supporter of High Noon drinks. The tweet responded to an old-school marketing stunt in an alcohol store that Portnoy had seen.

READ MORE: Long Before Teremana Tequila Became a $3.5B Juggernaut, Dwayne Johnson Once Presented Its “First-Ever Bottle” to a Popular Billionaire Celebrity

In the now-viral post, a cutout of Portnoy promoting High Noon has Johnson’s cutout beside it. The Rock’s cutout for his Teremana Tequila brand is massive when compared to Portnoy’s cutout. Another hilarious factor is that The Rock’s cutout is in HD while Portnoy is in standard definition. The show hosts even talk about how Portnoy found it hilarious as the caption read, “Oh, no. This is not good.” 

The Rock responded to the video uploaded by Barstool Sports with, “Didn’t see it til now, HD cutout is funny shit 😂👏🏾👊🏾.” The ordeal was fun for Portnoy and The Rock, showing no animosity between both brands. Nevertheless, Johnson’s alcohol brand gained a glowing milestone recently.

Teremana Tequila, the fastest-growing spirit brand of all time

The Rock and his associates launched Teremana Tequila in 2020. Crafted at the Destileria Teremana De Agave, the highest peak of the Jailsco Highland mountains, this super-premium accounted for 1% of all tequila sales in 2021. This made it the fastest-growing spirits brand of all time. 

In the 2022 Netflix movie Red Notice, Johnson’s Teremana Tequila featured alongside co-star Ryan Reynold’s Aviation Gin. The two even had a bit of back-and-forth on social media while filming the movie at the launch of the Tequila brand.  

What do you think about this hilarious marketing stunt? What is your favorite celebrity beverage? Tell us in the comment section below.

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