As Hollywood Comes to a Standstill Due to Ongoing Strike, Dwayne Johnson Adds a Feather in His Cap to Boost His $800M Empire; Fans Look Impressed: “Keep Raising the Bar”

Hollywood is currently experiencing an impasse owing to the ongoing writers’ strike. In a first in over four decades, the Hollywood actors’ union approved the strike after a negotiation with studios over a new contract failed to materialize. While many will find it difficult to get employment due to the situation, wrestler-turned-actor Dwayne Johnson is set to add to his growing wealth.

The 51-year-old has his fingers in several ventures and movies happen to be one of them. So, while Hollywood battles a growing protest, Johnson is busy bolstering his $800 million wealth.

Dwayne Johnson markets new technology, set to revolutionize the fitness industry

Among Dwayne Johnson’s many ventures is Project Work, which is a partnership between the WWE icon and apparel brand Under Armour. Project Rock deals with fitness and training apparel and uses the iconic Brahma Bull design as its logo. After teasing a new product, Johnson finally unveiled the PR 6 shoes from the brand.

According to him, this particular line of footwear will make use of Clone Technology. The People’s Champ shared a video of himself announcing the arrival of the product. He also showed a pair of new shoes, which he had worn to workout.

“World’s first training shoe made with Clone material and innovation for men and women,” Johnson captioned the post. He said that the users will feel the difference after using the new product. “Enjoy the shoe and keep raising the bar!” he added.

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According to the official Under Armour website, a pair of the Project Rock 6 Training Shoes will cost $160. Meanwhile, the new product has already garnered interest among social media users.

Johnson gets a thumbs-up from social media after unveiling new training shoes

Ever since its advent, social media has always helped marketers as a tool. Not just getting new buyers, it also provides reactions from them, which can be analyzed to make a product better. Johnson’s Project Rock 6 Training Shoes have passed the vibe check on social media.

Several people commented on his post, with many expressing their desire to own a pair of the new shoes. This will help his fortune to grow significantly and help to strengthen his Project Rock brand, which, according to Johnson, is the “leader in training gear”.

This user gave the shoes a five-star rating: “Really like the way the toe looks with the sole wrapped up like that. ⭐️⭐️⭐️⭐️⭐️”

The look of the product appealed to this person, as they plan to give it a try: “They look dope AF ! Gotts try them definetly🤩🔥”

Fresh in the market and it already is in demand, as per these comments.

“They will be the best in town,,.can’t wait to grab two pairs💚💚💚💚🦋,” said one user.

Another wrote, “Definitely going to get a pair!💜”

Meanwhile, one person has a different reason to own a pair of the new shoes and it’s not the Dwayne Johnson factor. “Under Armour is pro Military and give a discount to vets, so I applaud your partnership and will buy your stuff. Plus, they look awesome!” they said.

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Are you going to buy a pair as well? Let us know in the comments.