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via Getty

Michael Jordan has earned more money in business than his NBA career. The Chicago Bulls legend has been shrewd and business-minded since his rookie year. Jordan has always been a step ahead of everyone, whether it’s basketball or life. The 6-time champion has also always looked to secure his future by making smart business investments. With his investments, Jordan has made a fortune and became the first athlete billionaire.

The influence and impact of Jordan on basketball and people?s life is ineffable.?Recently a 36YO American rapper was caught up in a public dispute because of his love for Jordan?s $5.2 billion company.?

A rapper’s quest for a coveted Jordan product

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The NBA and hip-hop world have many things in common: the lavish lifestyle, money, and most importantly, sneakers. The sneaker culture has grown exponentially after the rise of Michael Jordan?s brand under Nike’s Jordan.?

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The first shoe under the brand was released on 1st April 1985, Air Jordan 1. This shoe was inspired by the Chicago Bulls’ red and white colorway. The shoe was expected to sell 100k in the first year, but the fame of Jordan helped the shoe to get over 1.5 million sales in the first six weeks. The firm has since created 37 Michael Jordan branded sneakers in response to the massive demand from fans.?

Recently, American rapper Meek Mill was seen going above and beyond to get the Nike SB x Jordan 4 from a reseller. The shoe retailed for $225, and the price shot up due to the high demand. The current price lies somewhere between $300 to $400. However, Meek Mill tried hard to get the shoe for a cheaper price.

In the viral video, the rapper shops and bargains for the shoe from a local reseller.?

?I can buy this from the store at a regular price. Why would I buy here for $500? And give you a free commercial? That?s a bad move.?

The rapper appeared to be upset by the price he was told, but he ultimately purchased the item for the unjust sum.

?I am gonna buy it from you, but that?s a bad sell.?

Also read: After Ditching $157,990,000,000 Worth Company in 2013, Stephen Curry Faces ?Full Circle Moment? Courtesy of Latest Collab With NBA Legend

Michael Jordan?s decision to go with Nike has sure paid for him and the company!

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The birth of an iconic partnership

The six-time NBA champion, in his rookie year, wanted to partner with then-market leaders, Adidas. The following company after Adidas, which was ruling the market, was Converse, with big names like Magic Johnson and Larry Bird.?

Even though Jordan wore Converse in his North Carolina days, the rookie was inclined towards signing for Adidas. Nike offered the rookie a whopping $500k in cash for five years. As Nike was an upcoming company, Jordan went on to look for other options. Adidas could not match the amount which Nike offered. Even Converse could not match the deal of what Nike offered.?

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Jordan eventually signed with Nike, and the rest is history.