?Those Shoes Are Michael Jordan Shoes? Chicago Historian Unveils the Profound Significance of a $5.1 Billion Jordan Brand on the People of Chicago

The Chicago Bulls did the unthinkable in the 1990s. They won six championships in a span of eight years. Michael Jordan took the team to never-before-seen heights. The Bulls dynasty helped elevate the team’s value to new heights, and because of their winnings from 20 years ago, the team still owns the 4th highest value among NBA teams. Along with the team, Jordan himself also grew his own brand significantly.

Although the main parts of the Bulls dynasty are the three-peats and Michael Jordan, the one factor that is often overlooked is fashion, particularly footwear.

Impact of Air Jordan on the people

A Chicago historian named Sherman ?Dilla? Thomas became famous through social media for his lessons on Chicago history. Currently, he gives guided tours of historical landmarks in the city. When explaining the significance of the Bulls dynasty, Thomas went on to share the impact Air Jordan has had on him and the community.

Thomas said, “It certainly has created its own economy“. According to WGNTV, the shoes hold great significance for everyone, even for a historian who has bought numerous pairs.

He also revealed that whenever he goes for a conversation with the Bulls or White Sox, he will use the money for new pairs of Air Jordans as they are part of the culture. Thomas said, “When the check comes, I reinvest it into my business, all but whatever it costs to get one pair of shoes, and those shoes are Michael Jordan shoes.“

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So Sherman Thomas often spends his money on getting new pairs of Air Jordans. Even the older versions still remain a timeless item that people love to have, and this has made Nike a lot of money over the years.

Michael Jordan’s shoes brought in billions

Since 2014, Michael Jordan has been a billionaire. He made almost all his money after he retired from basketball. His shoes, Air Jordan, were the main reason behind it.

In the fiscal year 2022, Air Jordans brought in nearly 5.1 billion dollars to Nike. Because of the deal that Jordan signed when he got into the league, he made 5% of all sales for the Jordan Brand. This gave him 256 million dollars in 2022.

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Since signing with Nike in 1984, the brand has paid Jordan over 1.5 billion dollars. But Jordan deserves every penny of this, as he is the reason for the brand being where it is right now.

What do you think of Air Jordan shoes’ significance to people? Let us know in the comments!