When he’s not livening up parties with his dad, Myles O’Neal puts on a few cool clothes and poses. Shaquille O’Neal’s DJ and model son is now the face of the celebrity-favorite vintage brand, ‘What Goes Around Comes Around’. The brand had a setback this year but it has bounced back strong with a famous NBA scion in their fold.

WGACA shared the latest celebrities sporting its brand including Myles, who was out and about in New York. He’s wearing an old frilly bonnet-like hat from the vintage fashion store along with a grey waistcoat that had the brand saying, “This look [heart].”

His social media activity indicates he’s in NYC for an event. Recently, he was in Los Angeles in a similar fashion and headwear for Stone Island’s show. While his dad has the Big 12 championship P&L fan fest in Kansas City, an “International business trip,” and the Adobe Summit in Las Vegas, Myles will be heading to Miami soon. He’s part of the lineup in ‘EDM.com & Friends’ party series during the Miami Music Week 2024.

Myles O’Neal is deejaying at the festival on March 20. He’ll also be presenting the Sidepiece: Kiss & Tell Pool Party alongside Brody Jenner and Max Low. By all accounts, his fashion and modeling career is thriving. His fame gives a positive boost to WGACA.

The resale-based $35 million brand was locked in a trademark lawsuit with $19.4 billion fashion Goliath, Chanel for a few years. The six-year-long saga ended in early 2024 in favor of Chanel. WGACA has held its own with support from its celebrity clients who love it for bringing back lost fashion items from luxury brands. Kylie Jenner, Kate Moss, Lenny Kravitz, along with famous scions like Myles and Paris Brosnan are its clients.

Myles O’Neal has the biggest support

EDM brought Shaq and Myles closer than ever. A young Myles impressed his businessman dad with a sound business plan which made O’Neal buy him his own DJ equipment. DJ Diesel was left blown away by his son’s beats.

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The NBA pro-turned-‘Dubstep Dad’ admitted he’s “jealous” of Myles’ talent. He’s also envious of something Myles has that he never will. “He has that DJ Hair. I don’t have the DJ hair.”

Myles generously brings that DJ hair and his talent to Shaq’s shows a lot. He collaborates with Shaq on his live stage many times including performing at Shaq’s Fun House during the Super Bowl weekend when he’s not doing his solo shows. O’Neal is especially proud and gushing about Myles carving his music and fashion career all on his own. He definitely doesn’t need Shaq’s help to make vintage accessories the norm.

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