Shaquille O’Neal’s Big Chicken Is More Than Just a Food Chain Business – What Makes It So Special?

In the truest sense, Shaquille O’Neal is a big man with a big heart. With his level of success, both on and off the court, it could be very easy to go off track with your principles. However, that never happened to the Big Man as he continues to live his life with compassion for those around him.

Having amassed a net worth of over $400 million over the years, Shaq is invested in giving back to the community. The world knows him for his dominant game on the hardwood and the fun he has wherever he goes. However, his biggest quality often remains under wraps as he doesn’t like promoting himself for it.

Big Chicken’s most special quality

Big Chicken was founded in 2018 by JRS Hospitality, Authentic Brands Group, and the Big Man himself. The idea behind this restaurant was to create the type of dishes that Shaq used to love eating at home while growing up. Their website describes it as “Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors.” Shaq has stated that they have been extremely successful in recreating his favorite childhood meals at his new restaurant. Despite being in business for just a little over five years, Big Chicken has established itself as a rapidly growing fast-food chain.

Now with hundreds of outlets in its name, the Big Chicken stands for something bigger than just the food that they offer. The most special quality about Shaq’s restaurant is the amount of charity they do, the number of people they reach, and the effect they have on society. This year, they launched a toy collection drive for their customers. This was done to help provide the Boys & Girls Club with the collected toys and distribute them among the children in need. The Big Chicken also does community partnerships through which they give back to people in need. Other than that, the Big Chicken also partnered with billionaire Jeff Bezos’s Blue Origin space program to inspire and nurture the next generation of explorers.

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Shaquille O’Neal’s partnership with Blue Origin

The Big Chicken’s CEO Josh Halpern said, “Our brand was always built on big dreams and big fun. And I can’t think of anything more fun or a bigger dream than this. This is where we’re going,” about this new collaboration. With their “Postcards to Space” initiative, they will encourage patrons to detail their vision of the future. These postcards will be flown into space on Blue Origin’s New Shepard’s next flight and will be returned to the creators.

This will surely fuel some new energy into future space programs and is an innovative way to inspire young people. What’s impressive here is the efforts Shaq is making, using all his resources for the greater good.

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