There’s tragically no Adobe product that gets a party started. Hence they called upon Shaquille O’Neal to do the needful. The 7’1″ tech investor and DJ is leading the 2024 Adobe Summit – Digital Experience from March 25-28. He’s not only one of the esteemed speakers at the summit, he’s stepping behind his console to DJ the party that goes along with it.

“I’m co-hosting @AdobeSummit sneaks! Join me as I give you the play-by-play of the latest from Adobe Labs. Then hit the dance floor with me as your Summit Bash DJ. Register now,” he posted on X to get as much fans to his latest bash.

Shaq has been affiliated with Adobe for many years and has led the Sneaks and Summit Bash at least since 2022. It has drawn a diverse crowd, including athletes, influencers, and celebrity investors. This year, the Summit returns to Las Vegas, O’Neal’s favorite entertainment hotspot.

Sneaks is where Shaq and Adobe engineers pull the curtains on what they’re working in a hybrid in-person and online event via Adobe Experience Cloud. It’s a good place to anticipate what’s new from Adobe.

The Adobe-sponsored Summit Bash is the highlight. DJ Diesel will liven up the party following the events of the Community Pavilion. His EDM performance will reportedly be livestreamed. Keep an eye on Adobe’s pages for more details. There are 200 sessions scheduled in the summit held at The Venetian Convention and Expo Center, with a select few accessible for free online. Shaq’s event is accessible via registration.

DJ Diesel’s packed itinerary

Another event on DJ Diesel’s annual calendar is Beyond Wonderland in 2024. The festival is the weekend before the Adobe Summit. However, Shaq was forced to cancel this year’s appearance at SoCal due to an “international business trip.”

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Next on O’Neal’s to-do list between his regular job at TNT is stopping by the Big 12 championships. He’s headlining the Kansas City Live! stage in the annual P&L District Fan Fest for the second year in a row. After his show on March 16, he has an unspecified international trip lined up.

He’s however flying back to Vegas on time for the Adobe Summit even though he couldn’t squeeze Beyond Wonderland right before it. Shaq nonetheless promised to make it up to SoCal dubstep maniacs in a big way. We’ll have to wait and see what that is. In the meantime, his partnership with Adobe takes precedence.

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