Shaquille O’Neal has done it all. Following his retirement from the NBA, the Los Angeles Lakers legend has made just as big of a name for himself in the business world. And like father, like daughter: Shaq is making use of his name to help his daughter reach new heights in her entrepreneurial journey. So, when Taahirah recently announced her new partnership for the holiday season, the 4x champion showed no hesitation in supporting his eldest daughter.

As this is the season of giving, Shaq’s eldest daughter, Taahirah O’Neal, is working with the hair extension brand “Indique Hair” to give something back to the people. As part of her partnership with the brand, she is now organizing a giveaway called ‘New Year, New Hair’.

Shaquille O’Neal decided to show his support for his daughter by sharing the ad campaign on his Instagram story while also requesting his followers to participate in the giveaway.

Shaq wrote, “MY DAUGHTER @TAAHIRAHONEAL PARTNERED WITH @ILOVEINDIQUE FOR A HOLIDAY HAIR GIVEAWAY – FOLLOW THEM AND ENTER TO WIN.“

Shaq sharing this with his 33.7 million followers is a huge win for the brand and his daughter. The winners of the giveaway have a chance to choose between 3 bundles or a wig.

Shaquille O’Neal and Taahirah have always supported each other. She even credited her father as one of the reasons behind her self-care journey, as she was motivated by seeing the changes made by Shaquille O’Neal.

Taahirah O’Neal has helped Shaq in his business

Taahirah O’Neal attended Oglethorpe University and graduated in 2019 with a Bachelor of Arts degree in sociology. Although she had a job lined up for her at PepsiCo as soon as she graduated, she also managed the social media accounts of Shaq’s performing arts company.

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She later helped Shaq promote his Big Chicken business. Taahirah is doing her part in expanding her dad’s empire, and Shaq is doing what he can to bring more light to his daughter’s work and endorsements.

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What do you think of Shaq using his platform to promote his daughter’s new partnership? Let us know your thoughts in the comments!