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via Getty

via Getty

Michael Jordan‘s name is synonymous with basketball greatness. But his success extends far beyond the court. He not only achieved legendary status in basketball, but he also demonstrated his prowess as a shrewd business mastermind. Making astute decisions that led him to immense wealth at a remarkably young age, he surpassed even esteemed billionaires like Elon Musk and Warren Buffet at 26. Jordan’s financial acumen earned him his first million dollars when he was just 26 years old.

Interestingly, this achievement came before his Chicago Bulls teammate, Scottie Pippen. Jordan became a millionaire before Pippen despite earning a lesser salary from the NBA than him. Jordan’s ability to leverage his brand, endorsements and entrepreneurial ventures demonstrated his prowess in the business world.

A game-changing business move

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At a remarkably young age of 26, Michael Jordan achieved millionaire status. Surpassing his Chicago Bulls teammate Scottie Pippen in the process despite earning less from the NBA than him, Jordan’s keen eye for strategic decisions extended beyond the basketball court. His choice of brand representation set the stage for his legendary status even before donning the Bulls’ jersey.

Choosing Nike over market leaders Converse and Adidas proved to be a pivotal move. The athletic giant offered him an unprecedented deal, a groundbreaking $2.5 million over 5 years.

This was three times more than any other NBA player had ever received at that time. The partnership with Nike catapulted Jordan’s fame and fortune to even greater heights, with the release of the iconic Jordan 1’s elevating him to the epitome of sports and sneaker culture.?

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This cemented his position as an unparalleled business mastermind in the realm of sports endorsements. The film Air sheds light on this pivotal moment in sports history.

The connection between Raveling and Jordan

The movie showcases the intriguing connection between George Raveling and the iconic Michael Jordan. It portrays Nike executive Sonny Vaccaro seeking counsel from Raveling, who served as Jordan’s esteemed Olympic coach in a bid to secure a momentous shoe deal with the NBA rookie.

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Raveling,?played?by?Marlon?Wayons?in?the?film,?is?credited?by?Jordan?as?the?guiding?force?behind?his?decision?to?consider?Nike.

?Prior to all of that, Sonny (Vaccaro) likes to take the credit. But it really wasn?t Sonny, it was actually George Raveling…George Raveling was with me on the 1984 Olympics team…He used to always try to talk to me, ?You gotta go Nike. You gotta go Nike. You?ve got to try.??

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This captivating narrative delves into the behind-the-scenes negotiations and personal influences that ultimately shaped one of the most legendary and lucrative shoe deals in sports history.