Partnering With a Wagering Service, Celtics Legend Kevin Garnett Launches “Dynamic Venture” for Basketball World

NBA icon Kevin Garnett is once more grabbing the spotlight as he has just revealed his inaugural Streetball league. The basketball legend has teamed up with the Pro League Network to bring this exciting vision to life. This endeavor offers a fresh and inventive approach, pledging to deliver the pinnacle of the sport. The network’s distinctive knack for delivering entertaining games has the capacity to draw fans from every corner of the globe. There’s another captivating aspect to this game, though. 

Pro League Network is a sports entertainment company that is focused on providing exclusive niche sports brands developed for broadcast audiences and betting.

Kevin Garnett takes up a new role for his business venture

PLN has announced the introduction of ‘St33t‘, a professional 3×3 Streetball league designed to captivate fans and audiences alike. This league will be conducted in partnership with the business arm of the former Boston Celtics star, known as Big Ticket Sports. The 15x NBA All-Star will maintain his commitment to the league by serving as both an investor and advisor. The series is expected to kick off in 2024. 

Speaking of the new venture to CBS Sports, George Daniel, CEO of Big Ticket Sports and HoopItUp said, “With the average 3×3 basketball game taking less than 20 minutes, we believe STR33T is tailor-made for digital consumption and sports betting.” He added, “We are thrilled to be collaborating with Bill, Mike, and the PLN team on this dynamic venture.”

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Nonetheless, establishing a new professional sports league and ensuring its success has never been an easy endeavor within the realm of sports. Given the enticing attributes it offers, it will be fascinating to witness the trajectory of this new league.

We’ve witnessed the Big Three face challenges before ultimately achieving success, and this new league may evoke some similarities in the minds of certain fans. However, both leagues are quite different from each other.

Is St33t the equivalent of the Big Three?

In contrast to the Big Three, St33t will present a unique format where teams from various streetball cities will compete over a span of four weeks. Players will participate in various categories, including men’s, women’s, and co-ed teams, adhering to the FIBA 3×3 rules, with games conducted in a round-robin style that culminates in a final championship showdown. Speaking of 3×3 basketball, it was introduced to the Olympic stage at the Tokyo 2020 Summer Olympics, making it a familiar sport for fans.

In 2017, Ice Cube launched the Big Three, a league that showcased some of the basketball world’s most iconic figures, including Gary Payton, Dr. J, Ice Man, Lisa Leslie, and Nancy Lieberman. It also drew the participation of former NBA players like Allen Iverson, Ron Artest, and others. Unlike NBA players, this new league will serve as a platform for nurturing and fostering 3×3 specialists. 

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What are your thoughts on this new venture? Let us know in the comments below.