What one subtle tribute can do? During the Baltimore Ravens’ curse-breaking Divisional Round game against the Houston Texans, the attention was on Lamar Jackson. In a silence-all-doubters performance, the prohibitive favorite for league MVP showcased the dynamic style that makes him wholly unique. It gave him his signature playoff moment and victory. But, due to the tribute by his teammate Odell Beckham Jr. to Allen Iverson, the talk of town took a complete U-turn. Now, the 6-foot legend is also in shock over the ode.

Taking to his Instagram, the Philadelphia 76ers legend would call it an “honor” that Beckham chose to salute him. The “crazy” moment even had a legend like Iverson going gaga. While Lamar came with an answer, OBJ came with ‘the Answer’.

The cleats worn by the star receiver were a direct inspiration from the iconic Answer-4. A 2000-release, they were among the last pairs from Allen’s Reebok line. But with the 4x scoring champion taking on an ownership role with the company alongside Shaquille O’Neal, could this uber-popular design see a return?

With the men in charge, such a scenario is wholly likely. But the Los Angeles Lakers legend has even bigger plans. Given the dispute Odell is embroiled in with his previous suitors, Nike, the big man was quick to make a plea to him to join his brand.

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Due to his disgruntled state with the industry leader, could this become a legitimate possibility? Given AI’s appreciation for the tribute, it looks like the other basketball legend at Reebok is also on board. And, for their brand, it might be a necessity.

Why Allen Iverson and Shaquille O’Neal need superstars for Reebok?

For any sports apparel brand, major signings are a necessity to thrive. History is littered with examples that enforce this notion. The rise of Nike came directly as a result of their ties with Michael Jordan. Reebok, in its brief moment in the sun, had these 2 legends at the forefront.

In recent times too, names like Stephen Curry and Kawhi Leonard have been essential to the growth of Under Armor and New Balance, respectively. So, the model is clear for the 2001 Finals opponents turned business partners.

And, from the look of things, they’re already on their way to making signings a reality. The question remains: who’s first?

Read More: “Do You Think I Trust You?”: Millionaire Shaquille O’Neal Invested “50% of Everything” He Had Into Becoming a Part Owner of Forever 21 and Reebok’s Parent Company