The Jordan brand’s creative efforts to promote and reach a bigger audience are quite amusing. The multi-billion company decided to open a premium store, ‘Jordan World of Flight’, for the ardent fans of the Chicago Bulls legend in Milan in 2022. The store has some exclusive products of Michael Jordan, in a motive for sales and also to be considered as a museum which the fans can enjoy watching.

After the success at Milan, the World of Flight was inaugurated in Japan as well. Surprisingly, 48-year-old American rapper Taboo Nawasha shared some insights into the store through his Instagram. 

The World of Flight in Japan was opened in March 2023. Nike’s website has given detailed information on what the store holds. However, a visual representation is something the fans would always love to watch. Taboo shared a video of him at this exclusive store and said, “This is what it is y’all. Around the world, around the globe, you get to see these exclusive Jordans…World of Flight, Japan“.

In the video, Taboo showcased Jordan’s famous Chicago jersey and an all-white Jordan sneakers. There were also a few frames of the 6-time champion’s iconic photos from the 90s, which would be a sight to watch for the NBA buffs.  

What are the stunning customer-friendly features available at the ‘World of Flight’? 

As per information from Nike’s website about the World of Flight, the store features “the best-in-class Jordan products, a customization station, SNKRS pick-up services for Nike Members“ and most importantly, they also have a “content-creation studio” for the customers, which is the unique selling point for these exclusive stores. Nike is also supporting small-scale and local artists through this initiative by featuring their Jordan designs at these stores. 

Read more: Impromptu Flight Decision From 30+ Years Ago Became Catalyst in Michael Jordan’s $330 Million Statement in 2023

This World of Flight located in Shibuya, Japan is around a massive 9200 sq. feet. These stores also have workshops to educate the customers about different aspects of shoemaking. Coming back to the content studio, Nike believes it would be a perfect place “to film unboxings and reviews and create content to share through their social handles”. 

This is a brilliant thought from the brand, considering the craze and the fan following for online influencers on social media. They are making the jobs of content creators easier, by adding a platform with aesthetics and more features to reach a larger audience.

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Looks like we will soon witness more of these stores all around the world. What are your thoughts on this?