Michael Jordan’s Ex-Wife Helps Son Marcus Leverage Father’s $5.1 Billion Brand

We usually dread it when our moms jump on the social media bandwagon, but not Marcus Jordan. His mom, the one and only Juanita Vanoy, is the best hypemom on Instagram since she recently joined it. We’ve seen her support her son’s relationship with Larsa Pippen, show her adoration for Larsa, and now she’s promoting Marcus’ business.

His luxury boutique, The Trophy Room, collaborated with the Jordan Brand to release a collection of limited edition Air Jordans. The newest one is the Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away.” The new launch came with a nostalgia-heavy short film. Vanoy promoted the shoes and the short movie on her Instagram with a brief message about where you can find these new Air Jordans, “Exclusively at Trophy Room Store.”

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The new collection will be available exclusively through the Trophy Room when it releases on March 14. The raffle is now open as of March 11 to 13.

In July 2023, Marcus was trying to downplay his dad’s apparent disapproval of his current relationship. But he said on Separation Anxiety that his mother was using her Instagram debut to support his personal and professional life. “My mom, who is new to Instagram. She left a comment, left some hearts on one of our posts. Larsa really, really loved that. Obviously, I am happy to see my mom supporting us. Once she get her Instagram back, she will be in all our mentions.”

Since joining Instagram, Vanoy has shown love to Larsa while also promoting Marcus’ ventures on The Trophy Room. Irrespective of her ex-husband’s association with it, Vanoy was not going to let it take away from an amazing thing Marcus is doing.

Marcus Jordan promotes MJ nostalgia

The Trophy Room edition of AJs comes in a red, black and white colorway with a splash of yellow reminiscent of the distinctive border of the iconic Fleer card from Michael Jordan’s rookie era. Marcus took it up a notch with a promotion video that his mother is sharing too.

In this short, a teen in the ’80s fade and fashion finds the vintage MJ card which he takes to a collector. He gets the Air Jordan 1 Low OG in exchange which gives him visions of pre-championship Michael Jordan through an old scope. He even vibes to an old school Walkman and nearly takes flight, His Airness style, in the sneaks with the recognizable Swoosh. It ends with him nudging a friend to exchange his MJ card for the AJs too.

A collection inspired by the same card is now available at The Trophy Room. A ‘home’ version is also going to come soon. You know Juanita Vanoy will be on those promotions too.

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