Marcus Jordan X Carmelo Anthony: What Does Michael Jordan’s Son Have Lined Up With Knicks Legend?

Michael Jordan elevated his last name to become an adjective for a high-level athlete. Air Jordan has now become one of the most successful line of sneakers and as such, Jordan athletes represent some of the top talent in the world. The first NBA pro MJ selected for ambassadorship was Carmelo Anthony. Now, decades later, Michael Jordan’s son is furthering the bond between the Jordan brand and the New York Knicks legend.

Marcus Jordan and Carmelo Anthony recently welcomed the Jordan Air Ship and Awake NY partnership. MJ’s son, took to the official Instagram page of his retail boutique and shared the latest arrivals of the collaboration between Awake NY and the Jordan Air Ship. The post also featured a photo of Carmelo Anthony on the third slide. Melo was donning a hoodie which had the Jordan and Awake collab logo imprinted on it. The training joggers that Melo was wearing in the photo were also from the same collection.

“The @Jumpman23 Air Ship x @AwakeNewYorkClothing…‘University Red’… Men’s apparel and footwear is available in-store only Wednesday 3/13 at 12 PM,” read the caption to the post.

Anthony signed his original shoe deal in back 2003. The deal earned him $3.5 million per year for the upcoming six years. His first signature shoes with Jordan were released in 2004 and named Jordan Melo 1.5. But the company discontinued his signature shoe line in 2017. The last shoe from Melo’s shoe line was Jordan Melo M13. Though his shoes were comparatively less popular, some of his most popular ones had a soft spot among sneaker heads.

The Awake and Jordan Airship collab has continued on that chain of thought and projected Melo as the main ambassador for the line of products in a short film.

More about Awake NY x Jordan Air Ship

The Awake NY x Jordan Air Ship has marked a celebration of basketball heritage and New York City’s deep connection to the Jordan Brand. Bruce Kilgore had originally designed the Air Ship sneakers in 1984. Michael Jordan even wore the Air Ship during his pre-season games for the Chicago Bulls. Now, this collaboration with Awake NY serves as a tribute to those early days of Jordan.

The sneakers are available in two colorways, including ‘University Red’ and ‘Midnight Navy’. Other key features of the sneakers include a crisp white leather upper served as the canvas for the design. Also, the shoe features a stitched like ‘A’ representing Awake NY along with the signature Nike logo. Additionally, while the heel of one shoe displays Nike Air, the heel of the other shoe displays Awake NY imprinted on it.

Read More: “Love Letter” by Michael Jordan’s Brand Unveiled, Honors “Birthplace of Greatness” With Short Tribute

The sneakers garnered significant attention from sneaker enthusiasts upon their release on March 9, 2024. Meanwhile, a wider release occurred through Nike.com and select retailers on March 11. The retail price for the sneakers was set at $150 USD, but because of limited availability and hype surrounding the collaboration, the shoes quickly sold out.

It is worth mentioning that apart from the sneakers, this partnership has also brought other products like a varsity jacket, cap, training joggers, casual shirt, etc. Let us know if you have got the chance to get your hands on any of the products from this collab and what your opinion is of this new collection!

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