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What happens when you find yourself in some place, performing an act that you know you didn’t do? In today?s digital world, everything people do and say is for attention on social media. Digital marketing companies have become so important in today?s world that everything in the public sphere revolves around brand management and social media interaction. Top sports organisations like the NBA, NFL and others don?t have a choice but to adapt to this phenomenon as it brings in more people to the games and is better for the overall business. However, people need to understand that the use of social media is a double-edged sword.

A similar incident was brought to light as James Harden realised the nuances of the digital world the hard way. Recently, a fake photo of the 34-year-old?in the Philadelphia 76ers locker room went viral. And it was not pleasant.

James Harden?s ridiculous fake photo

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In a recent post of ?Buttcrack Sports?, a fake photo of James Harden took the ?X? world by storm. The photo showed an extremely overweight Harden eating a huge burger filled with cheese. As the cheese from the burger spilled all over James harden?s bloated tummy, two more burgers were on his lap.

 

Another hilarious addition to the ?AI? picture was a staring Joel Embiid. Philadelphia 76ers teammate of James Harden stares at the burger that the overweight James Harden was eating in the fake photo.

As the fake picture of the NBA star causes a frenzy in the NBA community, one former NBA veteran voiced his concern regarding the degrading standard of the ?locker room? culture in today?s professional sports teams.

Former NBA Star fumes at present-day ?Locker Room? antics

In a recent ?X? post, former NBA veteran JJ Reddick talks about his concerns regarding the diminishing standard of the ?locker room? culture in today?s professional sports teams. He says, ?I grew up in the NBA. The teams I was on- we had plenty of motivational speakers. Some of them I really took a lot from & a few were impactful for our team.?.

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He further adds in his ?X? post, ?None of those talks were recorded and then posted to social media. What are we doing now? Is the locker room not scared.?. With the tweet going viral, the former NBA veteran raises an important topic for all the 30 active NBA teams which many fans will agree with.

 

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During his 15-year-career in the NBA, JJ Reddick was an important role player in every team he played in. Coming off the bench, the former NBA veteran was a sharp-shooter, with his main objective being to score some points for the team. He is currently a sports analyst for ESPN and even has his own podcast. He played against and along with some legendary NBA players during his NBA career, which is why his opinion commands respect in today?s NBA.

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What are your thoughts on James Harden?s fake photo going viral on ?X?? Let us know in the comments below!