The NBA has collaborated with famous brands like Nike, Puma etc. over the years. The Chicago Bulls legend’s ‘Air Jordan’ joined the list a few years back and now they have topped the league as they continue to design the majority of the NBA teams’ jerseys. Sadly, one of their collaborations took a hit after a $2 billion team’s fanbase decided to look back into their history to throw some harsh feedback at Michael Jordan and the NBA.?
MJ destroyed several Western Conference teams in his 15-season-long career. One of the team’s fanbase did not appreciate Jordan’s business collaboration with them.?
Michael Jordan takes a hit due in business to backlash from fans
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Jordan’s jersey collaboration with several teams has been iconic so far. To extend their sales, the multi-billion sports company decided to join forces with the Utah Jazz. Well, the long-term NBA fans and supporters of the Jazz did not hold back.?
The 96-97 and 97-98 Utah Jazz are considered one the best teams in the NBA without a championship. The sole reason why they couldn’t win a ring was because of Jordan’s excellence.
All of Jordan’s 6 championships have their own interesting stories. Yet, his last two titles are what termed him the ‘Greatest Of All Time’. Of course, both of the last two rings were won against John Stockton and Karl Malone.
When the same rival decided to collaborate with the franchise, the fans did not hold back. Let’s take a look into the Utah Jazz shirt which went viral on social media platforms.?The Jordan brand designed a grey shirt with the iconic ‘Jumpman’ logo taking a majority of the front side, below which comes the franchise name.
https://twitter.com/lairddoman/status/1713347561392865423?s=20
According to reports, the shirt was the Jazz’s black statement jersey for this season. But the plans seem to have abruptly been changed.
What unexpected decision did the Utah Jazz make??
The above-mentioned design is available for a few other teams like the Bucks, Knicks, Nets, etc as well. Even the New York Knicks had a rivalry with Jordan and the Bulls back then. However, the Jazz fans couldn’t bear to watch their team ball with a Jordan logo on their jersey.?
Watch this story: “Are the New York Knicks a ticking time-bomb?”
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Thus, according to an insider, the?“Jazz have stopped selling this shirt”.
Confirmed from team representative: Jazz have stopped selling this shirt.https://t.co/2Syalrb99Y https://t.co/oJHDayvwk3
— Andy Larsen (@andyblarsen) October 17, 2023
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It’s safe to say Jordan’s iconic game 6 shot against the Jazz in 1998 is the main reason why the team has stopped selling the jersey.
Stopping the sales sounds a bit bizarre. Well, perhaps it’s a valid reaction to being on the wrong side of history. But we would like to know what you think about this. Share your take in the comments below.