Emotional Charles Barkley Honors His “Family” With Million Dollar Venture: “Until the Day I Die”

Charles Barkley knows his target audience. The Philadelphia 76ers legend has fans all across America. Yet, the ones closest to his heart would be the people of Auburn. As an alumnus of the reputed University, the 1993 NBA MVP has always shown some special love to the students of Auburn. In this latest episode, Barkley decided to use his business to get back in a charitable mood for the festive season. 

Well, Barkley decided to celebrate it further with a heart-touching letter. Showing his gratitude once again, Chuck shared some special features of the institution that he has added to his million-dollar venture. Now Auburn has one more reason to remember Charles Barkley.

“Best Decision” that the “lucky and blessed” Charles Barkley has ever made

Sir Charles is not just a legend in the NBA, but also at Auburn University. He was the first ever to lead the Auburn Tigers to the NCAA tournament. Honoring his contribution, the University retired his jersey way back in 2001. 22 years have passed, but Barkley has always shown his gratitude to the institution. 

Yet this time, there is a small twist. Charles Barkley shared a video with some heart-touching words, “Dear Auburn Family, it’s hard to put into words what Auburn means to me. This place is so much more than my alma mater. It’s family. In 1981, I was trying to decide where to go to college and the third place I visited was Auburn University, and I never looked back. Best decision I ever made in my life.”

The proud alum added, “You know, I’ve been so lucky and blessed that Auburn decided to give me a statue and I’ll always be thankful and humbled and part of the Auburn family.” Well, to honor this appreciation, Charles Barkley decided to bring his Redmont Vodka to his alma mater. 

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With pride, he shared, “So that’s why I’m so excited to share with you guys, the special edition of Redmont Vodka bottle…Thank you from the bottom of my heart and until the day I die, War Eagle.”

So, what does this proclamation from the 11x All-Star mean? Well, for legal age fans of the Auburn Tigers, Barkley is providing a new way to connect with their most illustrious alumnus.

Sir Charles is filling the Auburn watering hole

Barkley’s Redmont Vodka will be available in the stadiums of Auburn. On one side this is indeed true love to his people, but on the other hand, it is a brilliant business strategy. To make it even better for the people at Auburn, the bottle displays a symbol of Barkley’s statue at the university.

While Sir Charles has remained candid about his troubled past with alcohol, Redmont presents a profitable way for him to turn over a new leaf.  The Redmont Distillery was started way back in 2016 by the NBA legend and a few other owners. Last year, the company reported $5 million in revenue.

It has been seven years in the industry so far and the renowned brand might just conquer the youngsters soon! What are your thoughts on the above story? Share your take in the comments below.

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