Dennis Rodman’s “Rebel” – Exploring Bulls Legend’s Latest Venture Into $172.6 Billion Industry

Alcohol seems to be the go-to business plan for celebrities. Over the last few years, several athletes, movie stars, and musicians have gotten into the business of alcohol. From whiskey, tequila, and whisky, to wine, everything is up for grabs for these celebrities. Dennis Rodman also joined this trend a while ago.

While other NBA superstars like Michael Jordan and LeBron James relentlessly promote their tequila, Rodman rarely shows up on the radar. However, that doesn’t mean that Rodzilla isn’t doing a great job with his brand. Let’s take a deep dive into his Rebel wine and everything they have to offer.

Dennis Rodman’s wine brand

The Rebel is a 2019 CABERNET SAUVIGNON and is crafted to perfection. The official website for Rebel by Rodman describes the brand as “This Cabernet Sauvignon exudes intricate aromas of blueberry and cassis that transition into a cascade of velvety chocolate and raspberry. The flavor profile boldly asserts itself with unapologetic notes of black plum, black currant, and sumptuous dark chocolate, all elegantly complemented by a subtle undertone of vanilla.” More importantly, it is designed to fit the personality of Rodman, which we know is unlike anything else the world has ever seen.

The Rebel bottles come with a picture of the NBA legend and are available in different price ranges. The limited edition wine starts from $69.99 for a bottle of THE REBEL CABERNET SAUVIGNON. Whereas an autographed bottle is available at the store for $160. Rodman recently shared a picture of the restocked product on his Instagram, announcing that Rebel by Rodman is up for grabs just in time for the New Year celebrations. Rodman’s previous post on December 6th suggested that the bottles are selling out fast.

With this venture, the 62-year-old joins the ranks of Jordan, LeBron, Stephen Curry, and more in the NBA with an alcohol brand. Even outside the NBA, alcohol has been in the trend. Conor McGregor, Kendall Jenner, Kevin Hart, Dwayne The Rock Johnson and 50 Cent all have their own brand of alcohol.

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The most amount of noise, however, is made by Jordan’s Cincoro tequila. Much like every other business venture, MJ has nailed it with Cincoro as well and it is one of the most sought-after tequila brands in the market. With so many options available in the market, which option will you be going for to ring in the New Year? Let us know in the comments below.

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