Dwyane Wade has some of the most interesting collaborations with famous international brands, but Versace has turned out to be quite problematic for him in a hilarious way. The $2.12 billion company is well known for its fashion products, but it is also famous for another interesting reason. There is a debate on how the brand name is to be pronounced despite a clear clarification from the company itself. Is it Versace, or is it ‘Versachee’?
Donatella Versace had made it clear that it should not be pronounced as ‘Versachee’. However, the Miami Heat legend mistook it as the right way to pronounce the world-famous name. Wade admitted his mistake and mended his ways. Then came his wife Gabrielle Union, who faced something similar. Although both of them know the proper way to pronounce it now, they are quite often reminded of their mistakes.
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The $400 million Italian designer and her team hosted an event with Dwyane Wade at the Los Angeles LGBT Center. The 3x champion was joined by his wife and daughter, Zaya. In an Instagram story shared by Wade, he was once again reminded of the pronunciation as someone mentioned, “It’s Versace, you said it right”, as the NBA icon was busy clicking pictures with the team. Well, it looks like he will be reminded about this for the rest of his life!
That’s one thing to worry about, but when it comes to business, Wade is unstoppable. The 13x All-Star is being very productive in the second chapter of his life, and Versace has contributed to it. The 42-year-old mainly advertises eyewear for the world-famous brand. Although fashion is a new step for him, he believes he is “just getting started”.
Dwyane Wade was once hesitant about collaboration with Versace!
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Wade was hesitant about this collaboration initially. He did not know if he could be a good advertising tool for a brand with such a big name. He said, “I didn’t know what to expect the first time around. I know in sports how I do in a marketplace, but I didn’t know in fashion”. Anyhow the business boomed. He also shared his experience in Billboard where he represented for Versace.
Wade continued, “I was just excited to be on billboards and have a campaign with Versace. I wasn’t thinking about how it was going to change how men shopped or what they went out and bought.” Wade believes the eyewear alone is his specific area of comfort. Well, we have seen him at the game wearing stylish coolers on the courtside. He feels it “goes into a little bit more about me as the subject” and thus the success.
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