After Charles Barkley Rendered Latest Partnership Useless, NBA Commissioner Stepped Up To Defend Kim Kardashian’s $4 Billion Brand

Whenever the NBA introduces a new change, there is a dialogue. Whether it be brand endorsements, advertisements, or TV rights, everyone has an opinion about the business. So, the latest collaboration between the NBA and an underwear line wasn’t going to be any different. Just days in, harsh opinions are aplenty with Charles Barkley even joining the conversation.

As a result, the NBA Commissioner has had to step in and defend his decision.

NBA Commissioner Adam Silver makes the case for the newest brand

Regardless of the change, there has always been a steady diet of detractors from them. The NBA 3-point line’s introduction led to debate and rebuttal. So did the idea of expansion teams. More recently, the play-in games were under intense scrutiny.

However, that same affectation is prevalent in off-court changes as well. Advertisements, and jersey patches, all received criticism from most talking heads upon their introduction. But, the extra money has led to a stronger product overall. Perhaps, that is the course that the latest deal can do as well.

The first response to the NBA signing a deal with Kim Kardashian’s SKIMS brand was erratic, to say the least. While Barkley was the most ruthless in his critique, the overall reaction wasn’t favorable, either. But, Adam Silver is pulling out all the stops.

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Recently, TMZ broke the news of Adam Silver talking about the positives of the brand. Stepping out of his car, he revealed that he was a user of the brand himself. On their comfort, he said, “I strongly recommend.” 

Moreover, Silver believes that the $4 billion brand could have an impact on the game as well. “If the guys are comfortable, it’s gonna impact the game as well.” 

While the Commissioner is fully on board, it may take some time before others warm up to the idea. For example, Charles Barkley.

Charles Barkley isn’t a fan of SKIMS

In a gesture to get the conversation rolling, the brand sent “gifts” to the NBA on TNT broadcast and its members. But, it wasn’t to ideal results.

Even though SKIMS is famous for its size inclusivity, Shaquille O’Neal and Sir Charles are much larger than an average XXL. So, after looking at the various products sent as part of the gift, the legends had their verdict. To them, it didn’t make any sense to use it.

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With most NBA athletes being freaks of nature in one way or the other, could the same fate befall the brand? While the monetary benefits are brilliant, will this move be a misfire by the NBA or a success? Let us know in the comments below.