
via Imago
Image credits: Imago

via Imago
Image credits: Imago
NBA stars and most other athletes will appreciate a good workout anywhere they want. Mark Cuban recognized all the potential one startup had as someone who proactively ensures his NBA team accesses the best resources. Someone else with a knack for recognizing a good entrepreneurial venture is Shaquille O’Neal. On a successful wellness kick, Big Diesel is putting all his star power to take one fitness brand to new heights.
Following the initial partnership, Shaq is doing what he does best – being the face of the brand. He’s promoting longevity being the commercial force he is.
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Shaquille O’Neal backs Mark Cuban’s brand
In 2021, ‘Shark Tank’ viewers were introduced to MAXPRO Fitness. Nezar Akeel’s compact at-home gym equipment was as impressive to the Sharks as much as his sales. Dallas Mavericks owner, Mark Cuban outbid his fellow investors by penning a $500,000 deal with MAXPRO for 3% and additional advisory shares.

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Credits: Mike Stobe | Getty Images Sport | Getty Images
Pretty quickly after the episode aired, Akeel’s company had a major announcement about another partner from the NBA sphere. Shaquille O’Neal joined the company in 2021 as well. Following that, he is now starring in a commercial where he’s using the MAXPRO equipment.
Flaunting his new ripped body, Shaq works up a sweat to live up to the MAXPRO motto, “Be epic, train epic.” After the official company page released the commercial, Big Aristotle shared it with his 32 million followers on Instagram.
He gave a glimpse of a couple of the 150+ exercises possible on the Shark Tank product through this ad. The at-home gym tool is also complemented with a free app to demonstrate the fitness routines.
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When he joined MAXPRO as an investor alongside Cuban, Shaq had embarked on his healthy path. Which made this partnership a perfect deal and not just another Big Diesel-driven product.
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Shaq is as epic as his investment
When Akeel brought his product to the ‘Shark Tank‘ carpet, Mark Cuban instantly recognized it appealed to the surge in at-home fitness needs that began with the pandemic. Shaquille O’Neal would also narrate how he realized his health had declined during the pandemic. He confessed he even found it hard to climb stairs.
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In 2021, he decided to get back into his NBA championship-winning shape. At 351 lbs, he’s closer to his goal. That was also when he joined MAXPRO as a partner. “My whole mission is to motivate, inspire and bring fun to the world, and MAXPRO is focused on the same thing,” Shaq’s statement on the company website reads.
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MAXPRO is under Authentic Brands Group, a brand development title that has Shaquille O’Neal both as a signee and a partner. His investment in the ‘Shark Tank’ company is not disclosed but he’s hands-on as with all his businesses. His endorsements on the main website also tease he’s fit enough to make an NBA comeback. What do you think about Shaq’s collaboration with Mark Cuban’s business?
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