Shaquille O’Neal has been making waves with his genius franchise model off the court. His journey as a businessman has been marked by a series of smart decisions and calculated risks. The big man has now set his sights on a big eatery business.
The NBA legend is nearing billionaire status with this strategic plan.
Shaquille O’Neal’s 10% stakes in a $500M Company
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The basketball legend has bought a 10% stake in the Five Guys franchise, diversifying his investments and getting closer to Michael Jordan’s wealth.
This fast-food chain is known for its burgers and fries, and has a strong market presence in over 1,500 locations worldwide.
MJ is the richest former professional athlete in the world with a net worth of $2.1B. Shaq’s net worth in comparison is estimated to be more than $400M.
But the NBA icon’s strategic business plan to expand the food franchise is expected to bring him a step closer to MJ’s wealth.
Shaq’s decision to invest in Five Guys is a smart move that mirrors his previous success with Big Chicken.
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Shaquille O’Neal’s Big Chicken genius
Shaq in 2018 founded the Big Chicken brand specializing in chicken sandwiches. With over 10 establishments in Las Vegas, O’Neal brought his fast food offerings to other American cities such as Austin and Phoenix.
The former NBA star has used his celebrity status to promote the brand, which has clearly resulted in increased visibility and sales.
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Shaq’s journey toward becoming a millionaire has been aided by his successful investments, business choices, and hard work. Given his big appetite for big businesses, it’s only a matter of time before the big man will enter the billionaire club.