While NBA is a great stage to earn money by playing basketball, it’s also an avenue for building connections and constructing a portfolio. They meet a variety of sponsors, advertisers, press people, and a bunch of investors looking to multiply profits. Since most players retire in their late 30s, financial security plays a huge role. And hey, who wants to miss out on such lucrative deals?

Therefore, it is not surprising that LeBron James, as an NBA athlete, has built wonderful name recognition. Because of that, companies flock to promote their products under his name.

LeBron James makes another huge splash

As a gamer, King James has seen multiple eras. From the rise of Nintendo to PS5, the billionaire witnessed major changes in graphics and different gaming styles. He is a fan of Nintendo and he has paid homage to old games too.

So, when PlayStation collaborated with the business bigwig, it didn’t come as a surprise.

Now the gaming giant which earned $26.9 Billion through games last year had a big announcement. They’re going to launch their gaming console cover and a USB Wireless Controller under the name of LeBron James. 

The products will have quotes from LeBron like “Nothing is Given. Everything is Earned”. It also has the name of his foundation “I Promise”.

Apart from that, his moniker is written as “Chosen Ones”. Plus, there’s also inscribed a motivational quote, “Built Uplift Empower”.

These iconic game consoles are going to be up for sale from June 29 on pre-order. Each cover console is priced at $64.99 whereas the price of the wireless controller is $79.99. Apart from the USA, these products will be available in the UK, France, Germany, Austria, Spain, Portugal, Italy, and Benelux from June 29th.

Considering the wide range of NBA 2k fans and NBA fans, these products can sell like hotcakes. The release of these products further spreads the name of LBJ.

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Bron’s connection with gaming

LeBron James has used gaming references to boost his teammates’ morale during games.

During the Western Semis series between Los Angeles Lakers and the Golden State Warriors, he stated, “Y’all play Call of Duty. Y’all know what that means going to the next level, y’all play Mario Bros, you know what that means.”

The basketball phenom has been a cover-face for the NBA 2k14 game. He was also the cover of NBA 2k19 and the face of NBA 2k17. He has close links to the game as an ambassador, so the move by PS is adding to his resume.

Will you consider buying the controller and console cover? Do share your thoughts in the comments below.

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