Rivaling LeBron James, Rihanna’s Latest Collab With $9.89 Billion Worth German Brand Gets Former Lakers Star Excited

NBA players are not just basketball players anymore. In the age of social media, athletes become influencers because people want to know everything that they do, consume, and wear what they wear. NBA superstars such as Michael Jordan, Stephen Curry, and LeBron James have become a brand in their own right. Many sportswear and fashion giants such as Nike, Puma, and Gucci want to collaborate with such superstars. And these collaborations have netted them millions, if not billions of dollars.

The pop sensation, Rihanna’s partnership with Puma, the German sportswear giant, has ignited enthusiasm from an NBA star.

Fenty collaborates with Puma

Fenty is a cosmetics brand which is owned by Rihanna. And Fenty has recently collaborated with Puma for a signature shoe line. This announcement attracted the attention of street fashion enthusiasts and sneakerheads alike. It is a collaboration that could generate millions of dollars for both parties. Washington Wizards star Kyle Kuzma, took to Instagram to post his excitement for the upcoming collaboration. In an Instagram story, he wrote “Yeaa @BADGALRIRI”. This shows the positive reception the collaboration has garnered from both fans and celebrities.

In 2005, then NBA Commissioner David Stern introduced a strict dress code for all the players who played in the NBA. The players did not receive the rules well regarding the dress code. The players undertook a mutiny led by Allen Iverson in response to the new rules regarding the dress code. Players began to express themselves by what they wore on their way to the arena. This movement gave birth to NBA street fashion and the movement has only gotten stronger. With stars such as James Harden, Russell Westbrook, and above mentioned Kyle Kuzma sporting much bolder looks in recent years.

Rihanna goes up against LeBron

Rihanna’s collaboration with Puma made waves in the sneaker world with its unique designs and celebrity endorsement. While James’ signature shoe line maintained its strong following, Fenty x Puma introduced a fresh and stylish alternative. It appealed to a different demographic. It further diversifies the market and challenges the dominance of LeBron shoes in terms of fashion-forward appeal. Although King James’ shoes continuedto excel in performance, they faced increased competition from Rihanna in the realm of fashion-conscious consumers. 

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But the fact of the matter is that still Nike holds the major chunk of sneakers market share. And also the majority of star NBA athletes, such as Michael Jordan and LeBron James. Dethroning Nike, Jordan, and LeBron could prove to be a tough task for Puma even with the likes of Rihanna on their side.

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