Fans are the heart of every sport. Without the fans, there wouldn’t be any sports. Fans are the stakeholders that sustain the business of sports and because of social media, the fans have more access to their favorite team. In an era of social media, fans look for more avenues to be involved with their favorite teams. And in this ecosystem, fantasy games, and sports betting have become highly lucrative for people.
A former ESPN analyst has dipped his toes into the lucrative business of fantasy games and sports betting with the approval of 4x NBA MVP.
LeBron invests in Fantasy Life
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Fantasy Life is a fantasy sports and sports betting company founded by former ESPN analyst Matthew Berry. The former ESPN analyst has influenced many business executives and franchise owners into investing in his company. And 4x NBA Champion LeBron James has also invested in Fantasy Life.
Matthew Perry made an appearance on the Dan LeBatard show. The host asked him about investment from some big name and Perry said, “I bootstrapped the business for a year, we did seven figures in revenue. We were profitable, I hired a CEO, a guy named Elliot Chris who’s done a great job. So in essence basically to answer your question, Casey Wasserman, Tony Khan, Roger Ehrenburg, Joe Burrows, and Jamar Chases of the world, and LeBron through his family office. The way we were able to get them is a very simple story. The newsletter business is very hot, it’s fantasy sports betting which is hot and we are and we are a profitable business.”
Perry also alluded to that he is not working for ESPN anymore and that he has switched to NBC Sports.
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LeBron’s Foray into Business
LeBron James has expanded his investment portfolio by venturing into various business opportunities. Leveraging his immense success both on and off the basketball court, LeBron has become a prominent figure in the world of entrepreneurship. His investments cover a diverse range of sectors from tech startups to philanthropic initiatives. LeBron has a 1% stake in the Fenway Sports Group. Fenway Sports Group owns the Boston Red Sox, Liverpool Football Club, Fenway Park, and 50% of NASCAR’s Roush Fenway Racing.
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LeBron’s business ventures show his dedication to making a positive impact in his community while seeking financial growth. His strategic investments continue to generate headlines and set an example for athletes looking to secure their financial futures beyond sports.
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