$215,159,700 Earning Luka Doncic Follows the Footsteps of Michael Jordan and Stephen Curry to Take His FIBA World Cup Buzz to Another Level

The FIBA World Cup has taken the basketball world by storm lately. The prestigious tournament will soon witness several NBA superstars battle it out to bring glory to their respective nations. With 32 nations competing for the coveted gold medal, every game will be a high-stakes matchup. However, there is no such encounter that the Slovenian phenom, Luka Doncic, has not had.

Luka Doncic has had a highly accomplished career in the NBA already. Entering just his sixth season, the 24-year-old boasts of three phenomenal playoff runs where he also stormed into the Western Conference Finals in 2022. Now, the Dallas Mavericks superstar is all set to represent the Slovenian national team in the FIBA World Cup. However, to add to the buzz of this event, he is about to embark on a path laid down by Michael Jordan and Stephen Curry.

Luka Doncic set to follow Michael Jordan and Stephen Curry’s footsteps

Luka Doncic has already had the fans awestruck with his performance in the FIBA World Cup WarmUp rounds. After getting into terrific shape this offseason, the 4-time All-Star has added speed to his vast arsenal of basketball wizardry, seeming unstoppable on the court. He put up insane numbers in just two outings with Team Slovenia so far in the World Cup preparation games. However, he is now set to boost his hype for the event through a documentary shorts series.

Luka Doncic recently announced the release of his documentary shorts series, titled “Everything It Takes”. The series covers his time with the Slovenian national team over the course of the FIBA World Cup. The Mavericks guard will be self-producing this venture through his newly launched production company “77X”.

The $215,159,700 worth superstar took to Twitter to announce this major endeavor. Sharing a teaser of the docuseries, he explained what his production was going to be about. He also thanked his teammates, coaches, and staff for their support of his docuseries.

READ MORE: 1 Year After Letting His “Team Down”, Guilt-Driven Luka Doncic Set to Takeover New Responsibility at FIBA World Cup

Luka Doncic will be releasing his docuseries across his channels soon. However, basketball superstars have been no strangers to this endeavor lately. Since Michael Jordan set the trend in 2020, basketball stars have adopted this as a way to market themselves.

Jordan laid the groundwork for the rest to follow

Michael Jordan made an unbelievable return to relevance, years after his retirement in 202o. While the world dealt with the COVID-19 pandemic, Jordan took the opportunity to release one of the most groundbreaking pieces of motion picture. His documentary series “The Last Dance” not only became the most celebrated shows in the world, but also reminded fans of the Black Cat’s greatness. However, it also laid the foundation for a paradigm shift in basketball content.

Jordan’s historic docuseries talked about his legendary stint with the Chicago Bulls. This series highlighted Jordan’s contribution to basketball as well as the Bulls dynasty, which turned back the clock for fans to relive his glorious NBA career. This served as an unbelievable marketing stunt, as Jordan’s valuation skyrocketed after its release. Now, this trend has been followed by Stephen Curry, Shaquille O’Neal as well as several other NBA greats.

Stephen Curry released his documentary about his days with the Davidson Wildcats, titled “Underrated” earlier this year. Last year, O’Neal released a documentary named “Shaq” which divulged his legendary NBA career. Several other NBA stars have also followed this trend, including Jeremy Lin and Tony Parker.

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Doncic will release his documentary series soon this year, but clearly, this is not a revolutionary idea. After Michael Jordan set the trend in 2020, several NBA greats have followed in his footsteps over the years. However, it will be interesting to see how Doncic’s documentary will pan out. Given its heavy reliance on the FIBA World Cup, the Slovenian national team’s performance will also play a crucial role in the documentary’s success.