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USA Today via Reuters

USA Today via Reuters

The evolution of the game of basketball is unstoppable at every stage, as no one can counter the ever-changing flow. One such wave arrived a few months back, due to the efforts of a rapper, which stirred controversy. After his tirade with the NBA Commissioner Adam Silver, the $160 million artist celebrated his recent triumph.

It has been nearly thirty-three days since the rapper called out the NBA for its actions. In a recent turn of events, he hit back at them while celebrating his majestic achievement in an iconic fashion.

What did Adam Silver do?

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The millionaire singer Ice Cube wanted to bring in a 3-on-3 basketball tournament named The Big 3. Played under the FIBA-described half-court rules, he wanted to introduce the world to his envisioned format. To do so, he had to face many challenges, especially from the NBA and Adam.

Last month, Cube went to Tucker Carlson’s Twitter show to call out the Commissioner. He labeled him as a “Water boy” for supposedly siding with the New York Lawyers who collectively were against the idea. But this spat dates back to the last week of June when the 54-year-old first took a stand.

He posted a video reportedly calling the NBA officials “The club of gatekeepers”.?After that, he went on a podcast tour reportedly self-describing it as “F**k the Gatekeepers Podcast Tour”.?He then landed on The Joe Rogan Experience?where he supported the concept of co-existing, stating, “We are very complementary”.

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Despite all the troubles, the competition finally took place. It soon gained mass appeal for its nature, as expected, and Ice Cube’s popularity definitely played a big role in that. After the team named Enemies became the champions, he subtly hit back at the haters from his Twitter with a caption, “Enemies, got alotta enemies?”.

His actions marked a defining change in the global culture of basketball. With the idea of this league going through, the ball is now entirely on the NBA’s court.

Wind of change

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Adam Silver and the NBA could not stop The Big 3 from happening, in case they were trying to. With the idea gaining momentum, the demand may rise from the league’s fans to incorporate it into the structure.

via Imago

With the Boston Celtics star Jaylen Brown making an appearance in The Big 3 All-Star game, the appeal is on the rise. The market space is definitely there to be explored, so it is all about who captures it first.

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The flow of change is as natural as it comes. The breakage in regularity is necessary to keep the NBA interesting. So, a partnership in the future makes a lot of sense. DO you think the NBA and the Big 3 will collaborate in the future?