LeBron James has some massive endorsement deals that pour a big amount into his total net worth. One of which is his deal with Nike. But his tequila brand which generated $1,700,000 in revenue may take over his Nike earnings soon enough.

Over the course of his 20-year career, LeBron James has amassed massive wealth. He is the only active NBA player with billionaire status, thanks to his smart investments over the years. Not to mention the huge multi-million-dollar NBA contracts and the endorsements that came along with them. Every bit helped him achieve that status.

LeBron James’ tequila brand set to take over

LeBron James endorses companies like AT&T, Walmart, and PepsiCo, to name a few. But none of his deals come close to his endorsement with Nike. The King signed a $1 billion lifetime contract with the company. The 2015 deal helped his net worth reach where it is today. But based on the revenue earnings of his signature tequila, that deal may be left in the dust.

The Los Angeles Lakers star was an early backer of the Lobos 1707 when he was introduced to the company’s founder. And now, according to Growjo, the company’s annual revenue is estimated to be $1.7 million. Following the update, Bron uploaded a video of the Lobos 1707 Limited Edition Anejo on his Instagram stories probably as a promotion.

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But the video also stated, “Officially sold out,” which can only mean good things for the revenue of the company.

LeBron’s love for spirits

Since his arrival in the league, LeBron James has often displayed his love for fine red wine. His former teammate Dwyane Wade share the same taste and enthusiasm.

But James decided to follow in the footsteps of Michael Jordan who had his own tequila brand. He also managed to make his own brand quite successful. So much that soon it might take over his earnings at Nike. And that goes to say a lot.

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But you never know, James might just go on to invest his time and money into another spirit over the coming years. And with his history and track record, it will go on to be a success as well.