The Los Angeles Lakers star LeBron James’ youngest son Bryce James is making waves in the basketball world. He is not only prospering in the sport of basketball but also is drawing similarities in game style with his father. However, recently the 16-year-old youngster made a move and got transferred from Notre Dame. After playing for Campbell Hall and Notre Dame, Bryce is returning to Sierra Canyon High School.

However, due to these new developments, Bryce James’s NIL (name, image, and likeness) valuation has depreciated. It adds a fascinating chapter to the shifting landscape of high school athletes and their commercial appeal.

King James’ youngest sons’ value depreciates

Bryce James’ transfer to Sierra is his third transfer in the past 6 months. First, he was in Sierra, then he moved to Campbell Hall in May and subsequently from Campbell Hall to Notre Dame in August. His decision to come back to Sierra indicates his long-term security to pursue his high-school basketball career. But even though this decision is favorable for him, it has had some negative effects as well.

In 2022, Bryce achieved an incredible feat by getting signed to Klutch Sports, the same agency his father is signed to. At the mere age of 15, his valuation was more than $1 million which vaulted him to the top of the high school athlete NIL rankings. Showing his potential through his game and the added advantage of the James family name, he became the highest-valued school player. However, due to his recent decisions, his NIL valuation has dropped by $1.7K bringing his valuation to $1.2 million according to On3.

But, the surprising fact is, even with the drop in his NIL value, Bryce continues to be the #1 ranked high-school athlete. The athlete who is trailing behind the 6’6 giant is Duke commit Cooper Flagg with a valuation of $926,000. Many might argue that Bryce’s value is only high because of his family name and the global influence his father possesses. Although that has aided him in a major way, the 16-year-old rookie has proved time and again how good he is with the ball.

How is Bryce James’ on-court performance?

Bryce James, Sierra Canyon’s forward and shooting guard, is 6’6″ and has been making headlines in the high school basketball scene. His scoring talents are clear in his impressive numbers. After 44 games, he had 20 one-pointers and 63 two-pointers making a total of 146 points. He has played 15 games in the 2022/2023 season, providing 55 points and leading his team to victory. However, during his sophomore year, he was provided limited playing time, nevertheless, he averaged 3.8 points over 12 varsity matches.

Read More: Why Is Bryce James Returning to Sierra Canyon? Is LeBron James’ Son Eligible for This Move?

Bryce James has a bright future in basketball thanks to his quickly developing skill set. His scoring ability, flexibility, and experience acquired while playing with his brother Bronny set the framework for continuing success and advancement on the court. As the NIL environment evolves, Bryce’s narrative sheds light on the flexibility of brand values in the world of high school athletics.

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