Bronny James has always been the center of attention, thanks to his father’s status. Being the son of LeBron James meant that there wasn’t anything he lacked. But he never used it for any unwanted means. And when Bronny decided he was going to walk in his father’s footsteps, it wasn’t surprising.

Yet, it is quite an eye-opener to see just how much Bronny is worth. His NIL valuation, even when they took a major dip, was significantly higher than other top prospects. And now, it looks like those rates are gaining momentum.

The NIL value of Bronny James is on a steep incline

Following his cardiac arrest incident, Bronny’s NIL value was also hit badly. His $7.2 million valuation had fallen to $5.9 million. The latest reports (Dec 13) on On3, though, show him with a +11.9k just 48 hours after his USC debut. The five-figure growth is a testament to the 19-year-old’s popularity.

The value the James surname brings to the table is huge. But that is not the only aspect contributing to these numbers. His partnership with Nike, his most recent appearance in the Fast X commercial, and another partnership with Beats by Dre all contribute to his earnings. It’s quite clear that Bronny James is a highly sought-after athlete. It is only going to grow as time goes by. Represented by Klutch Sports, Bronny still holds the top position in the NIL rank list. If the cardiac incident lowered his value, the USC debut made sure he was back in the game.

LeBron James ecstatic with Bronny’s USC debut

The stats put up by Bronny on the sheet might not be anything impressive. Playing 16 minutes off the bench, James Jr. had four points, three rebounds, two assists, two steals, and one block. Add to it the fact that the Long Beach State defeated the USC 84-79 in OT. And yet, everyone in attendance was cheering Bronny’s every move. The entire world was praying for his swift recovery from the sudden cardiac arrest Bronny suffered in the summer.

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While there were concerns about his debut, with the confirmation from the medical team, LeBron’s son was back to his routine. So seeing him on the court, even if for limited minutes, was enough to make King James cry with joy. Alive, healthy, and doing what he loved was the best gift Bronny could give his father. The USC coach and training staff will continue to ease him into the game. Hopefully, we will see him in a more active role soon!

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