They say you never stop learning in basketball. In an ever-changing sport, adapting to the nuances of the game can always prove difficult. Hence, even the greats of the game have much to learn from the generations that come after them. However, turns out there is much to learn about life off-court as well for these greats. An NBA legend who rivaled Michael Jordan back in the day had a similar experience with LeBron James and Stephen Curry.

LeBron James and Stephen Curry have mastered the art of marketing themselves. The two legends, apart from their unparalleled basketball success have built an empire based off of just their off-court personas. This is something that intrigued a former rival of His Airness’ who revealed the lessons he picked up from the two modern-day legends.

LeBron James and Stephen Curry impart a key lesson to MJ’s rival

Michael Jordan played in an era which was graced by some of the greatest talents of the sport. One such was the Atlanta Hawks legend, Dominique Wilkins who shared an intense rivalry with the Chicago Bulls phenom back in the day. However, the legendary small forward seems to have learnt a lot about off-court life from LeBron James and Stephen Curry than he did from anyone in his era.

Wilkins graced “Vlad TV” recently, where he divulged on the lives of NBA players. While calling sports the “shortest career on the planet”, the 63-year-old elaborated on what it takes to sustain in the league. Looks like The King and Chef Curry have figured it out in Wilkins’ opinion.

“I think guys today know more about where they need to go as far as, when their career is over. If you look at the Steph Currys, the LeBron James’, the Carmelo (Anthony), all these different guys who’ve been around a long time, they understand what it takes you know for life after basketball. They’ve always set themself up to do bigger things”  said “the human highlight film” Wilkins.

Wilkins divulged on James and Curry’s life off-court, taking lessons from the two modern-day greats. To his credit, there is much to learn from the two future Hall of Famers about life after basketball.

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James and Curry have built an empire off of their off-court endeavors alone. They may be global icons but a lot of it has to do with how they have marketed themselves.

James and Curry are geniuses off-court as well

For years, NBA fans have talked about LeBron James and Stephen Curry’s IQ on the basketball court. However, their business acumen and off-court personality is just as ingenious. The two superstars may have amassed tremendous fandom with their basketball prowess but their off-court activities have propelled them to legendary status.

LeBron James became the first ever active NBA player to reach the billionaire status. This could not have been possible without his high business acumen and entertaining personality off-court. The Los Angeles Lakers forward has invested in some of the most successful enterprises as well as sports teams, tapping into his “sports lover” persona. On the other hand, his hilarious tweets and fun-loving personality has further drawn fans’ attention.

Stephen Curry too, has become a global icon for the NBA over the years, amassing a staggering net worth. The Golden State Warriors guard has engaged in various off-court endeavors to build an esteemed reputation for himself. These activities have made Curry a monumentally popular figure in the basketball world.

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Although Wilkins belonged to the previous generation, he definitely had lots to learn from the greats of today. LeBron James and Stephen Curry have served a masterclass on how to thrive even when their basketball careers come to an end.