Amidst a packed weekend, Adam Silver finds himself juggling multiple responsibilities. The inaugural championship game of the In-Season Tournament is unfolding in Las Vegas. It is a venue that, according to Silver, holds pivotal significance in expanding the reach and value of the NBA. Despite the glitz and the array of duties, it appears that Silver has managed to carve out some time to personally greet a few guests.

As the Los Angeles Lakers gear up to face off against the Indiana Pacers, the visibly excited presence of Timothee Chalamet graced the venue. With his eyes fixed keenly on the coveted NBA Cup, Chalamet’s excitement takes a twofold leap as he seizes the opportunity to engage with none other than the NBA commissioner himself.

Adam Silver and Timothee Chalamet link up

Remaining closely connected to the Los Angeles Lakers, Timothee Chalamet ensured his presence at the inaugural In-Season Tournament Finale. Adding to the intrigue, Chalamet, a huge Lakers fan, arrived early as players were warming up and running through their pre-game routines. As a result, he was seen backstage, engaged in conversation with none other than the mastermind behind the tournament, NBA Commissioner Adam Silver.

While the details of the conversation between Silver and Chalamet remain undisclosed, their discussions may certainly have touched upon certain aspects of the game at hand.

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NBA In-Season is already a success

Despite initial challenges and complaints about the vibrant court colors, the NBA In-Season Tournament has proven to be a success. Even before the NBA Cup finale tips off, ESPN’s ratings have surged by 24% from the same timeline last season.

Additionally, TNT’s ratings are also up by 7%. Moreover, as a whole, the NBA’s total viewership for the 2023-24 season is 12% higher than the previous season. With the IST finale and the upcoming Christmas Day games on the horizon, these numbers could see further growth in the coming weeks.

Looking ahead, the league faces a significant milestone in the form of upcoming media negotiations. Fortunately, these recently accumulated statistics will bolster the NBA’s position in securing the most lucrative deal. And, luckily, multiple contenders are already in line.

According to reports from Sports Business Journal, streaming platforms like Netflix and Amazon have expressed interest in the NBA. In light of the recent success of the In-Season Tournament, these entities have showcased a desire to achieve transmission rights for the tourney and/or post-season. This adds another accolade to Adam Silver’s cap as the ultimate orchestrator of the world’s biggest basketball league.

What do you make of the In-Season Tournament so far? Does Adam Silver have a success story on his hands?

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