History is repeating in the NBA world, as Reebok is shifting gears and bringing back its superstars to make a second flurry in the US market. Reebok was associated with Allen Iverson in the 2000s. During this period, Iverson?s flair and edginess on and off the court reflected on the Reebok brand as well. After over a decade, Reebok?s association with AI is all set to rekindle that fire and nostalgia.
Meanwhile, Charlotte Hornets rookie Brandon Miller has paid a tribute of sorts to Allen Iverson in a preseason game. Social media is buzzing about his arrogant post dunk walkaway.
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In the 2000s, Allen Iverson was the ultracool star that the NBA fans wanted to follow and emulate. The fashion that the current superstars display is a direct result of Iverson?s rebellious attitude and style. So it was only natural for Reebok to look no further than AI for their basketball needs. But Iverson was not the first superstar to sign with Reebok. That glory would go to the one and only, the big Diesel.
Shaq and AI joining forces not only bring the old world charm back but also encashes on the ultimate respect they command in the sports world. As we are talking about respect, Brandon Miller?s slam dunk on Daniel Gafford was all attitude and arrogance that AI embodied. Miller?s dunk in the preseason game, against the Washington Wizards, had a victim in Daniel Gafford. Miller?s dunk, followed by the step-over walk, was symbolic of AI in his game against the Lakers.
BRANDON MILLER OMGGGG
? Overtime (@overtime) October 13, 2023
The below fan reaction sums up Brandon Millers’ omg moment;
Brandon Miller?s INSANE poster over Daniel Gafford ??? pic.twitter.com/hZAQHXGj8F
? MillerMuse (@BMilMuse) October 13, 2023
Coming back to Reebok, Shaq was their first signed athlete, and they launched ?Shaq Attaq? as his signature shoes. Later on, they brought in Allen Iverson with his signature shoes called ?The Question,? followed by ?The Answer? rightfully.
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Ruthless AI
In the 2001, 76ers vs. Lakers playoffs, Tyrone Lue was guarding AI, and in one swift step-back jump shot, AI got Ty Lue to the ground, and made the shot. AI stepped over Ty Lue as he walked away to his bench. Some went gaga over AI?s attitude, while many called it arrogance. Regardless of what it was, it was AI in a nutshell. And as it went down, there was a witness in Shaq, who went on to 3peat with Kobe and the Lakers.
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With new and old eras colliding, will Reebok reintroduce Allen Iverson to the world to retell a story that is quietly forgotten? Please share your favorite AI moment in the comments below.
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