The venture of the NBA superstars into the world of collaboration has become a common trend these days. As the majority looked to expand their influence beyond the hardwood, Giannis Antetokounmpo didn’t want to get left behind. The $70 million rich superstar has even recently added a twist to his association with a $174.59 billion company.

His move raised the bar of expectations in his signature collaboration with the brand. Later, he reflected on the twist, fueled by his passion for design and desire to connect with fans.

What did Giannis Antetokounmpo do?

Nike has launched the latest edition of the Milwaukee Bucks talisman’s signature shoe line this year. The billion-dollar company released the fifth version of ‘Men’s Zoom Freak’ with a never-before-seen addition. They decided to add the words ‘Ha Ha Ha’ on the tongue and the toecap of the shoe.

The features of the latest release became public as an influencer captured it through a short video. Interestingly, the clip caught the attention of Giannis as he shared his views on the collaboration. Uploading the post as a story, he appreciated the changes with the caption, “HA HA HA,” hinting at his possible contribution.

The recent business move displayed the affinity of the Nike organization toward its global star. Giving in to the ideas of the international superstar, they showed faith in the suggestions from the 28-year-old.

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With an increased chance of him winning another ring in the coming season, a possibility looms in the corner.

Can he become the next basketball face for the company?

The 2021 NBA champion signed with the major market players in late 2017. Since then, their relationship has served as a benchmark as they planned to create and continue their unique shoe line. Till now, they have respected each other’s desires with the 2-time MVP promoting the brand all over the world.

Still, the chances of him becoming the biggest selling point for the company look thin at this point. With the Jordan line dominating the basketball space even after all these years, the Zoom Freak has work to do.

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There is an opportunity for the Greek Freak to turn the table around, as he has a couple of years left in the tank. This could serve as a new goal for the overachiever as he plans to push his limits all the time.