Steph and Jordan have shaped the NBA in their own unique way. Jordan set a new standard for greatness with his iconic high-flying dunks and clutches. On the other hand, Curry revolutionized the game with his long-range shooting and quick handles. And their legacies have drawn comparisons to the never-ending GOAT debate, making them arch-rivals among fans. 

But beyond their on-court achievements, both players have also significantly impacted off the court; particularly in the booming sneaker industry.

‘Mega-Nike’ is Jordan’s contribution to the sneaker market 

The sneaker market, valued at $131.1 billion in 2021, has been a lucrative avenue for basketball players to extend their influence and build their brands. Jordan definitely stands out for air sneaker lines.

The Air Jordan brand revolutionized the sneaker industry. It played a significant role in transforming Nike into a mega-brand. Today, it contributes significantly to Nike’s revenues, vouching for the enduring appeal of Jordan’s legacy. 

Curry looks up to MJ 

Curry might have looked up to MJ as a player, but when it comes to building a sneaker brand, he’s charting his own path. In an interview, he shared insights into his approach to building his brand ‘Under Armour’ sneaker lines. 

“Being true to yourself”, Curry said when asked about what he learned from the Jordan brand. He emphasized that his brand is built around changing the game on and off the court. This mission is reflected in Curry’s tagline “Change the Game for Good,” which underscores his commitment to creating opportunities and uplifting people through his products and stories.

Curry acknowledged that Jordan set a high bar but expressed confidence in defining what success looks like in 2023. He says, “Obviously he set the bar and you know what does that look like in‌ 2023 right now. We’re trying to answer that call”.

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