In the world of NBA basketball, a player’s sneakers are as essential as their distinctive playing style. They serve as the successors to a long-standing sneaker culture. It also allows fans to be closer to their role models and idols. Beyond that, a player’s shoe can have a profound impact on their relevance and earnings. Just last year, Kyrie Irving, despite having several signature shoes to his name, faced a unique predicament. He didn’t have an active shoe line of his own.
Nike severed its ties with the All-Star due to a controversy. However, a few months later, Kyrie took matters into his own hands. In a surprising turn of events, he inked a deal with China’s Anta. The partnership not only revitalized Irving’s shoe legacy after being spurned by the industry leader but also provided Anta with a strategic entry into the billion-dollar market.
Kyrie Irving lands in Xiamen, China
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Kyrie Irving is embarking on his inaugural shoe tour in collaboration with Anta, a $32,633,450,304 Chinese brand. While the majority of Kyrie Irving’s fan base resides in the US, it’s China that has showered him with an unparalleled level of adoration. Therefore, China became the obvious choice for Kyrie to kick off this exciting new venture.
Recently, the All-Star guard touched down 7499 miles away from Dallas, in Xiamen. As a result, he received a mass at the airport that was nothing short of spectacular. Thousands of fans turned out, showcasing their immense love and unwavering passion for their star.
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The 31-year-old has just unveiled his inaugural shoe with the Anta brand, the ANTA Shockwave Pro 5. The timing was impeccable, with the shoe making its public debut just two days prior to Kyrie’s arrival. The lineup of events is meticulously planned to enhance Kyrie’s already formidable hype among his local fans in China.
The ANTA Shockwave Pro 5 can be Kyrie’s new on-court sneaker for the upcoming NBA season.
How are the new Anta Shockwave Pro 5?
During his tenure with Nike, Kyrie Irving was known to be deeply involved in the entire design process. He infused his distinctive personality into every aspect of the shoes. His hands-on approach resonated not only with fans but also with NBA players who appreciated the unique qualities of his footwear. Interestingly, his shoes even garnered attention among volleyball players for their compatibility with jumping mechanics.
With his transition to Anta, the Shock Wave 5 has made quite an impact. Recently, a new iteration dubbed the ‘Dark Knight’ has emerged. It features a design that is both simple and versatile, enough for both the basketball court and casual wear.
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⚫️ Kyrie Irving's next on-court shoe, the ANTA Shock Wave 5 Pro "Dark Knight" is now available.
Shop Now: https://t.co/oC6ryZy2DX pic.twitter.com/K79FAOurv4
— KICKS CREW (@kickscrew) September 16, 2023
The toe design displays intricate detailing. Meanwhile, the heel seems sturdy and tailored to minimize irritation of the pivots. Furthermore, the shoes boast an anti-slip tread pattern and offer a dependable grip on hardwood as well as dusty outdoor surfaces.
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The shoe’s nitrogen technology promises excellent responsiveness and cushioning. True to Kyrie’s signature style, these kicks are set to offer maximum effectiveness and impact on the court.