When it comes to NASCAR, the one thing that is always on the top of the list is the Earnhardt name. The legacy that was started by the iconic Dale Earnhardt is now being carried forward by son Dale Earnhardt Jr. And a true testament to that fact is the presence of JR Motorsports. Today, the team is one of the most esteemed racing organizations in the stock car racing circuit. While the team primarily competes in the NASCAR Xfinity Series, it also serves as a contender in the eNASCAR Coca-Cola iRacing Series, CARS Tour, and the NASCAR Advance Auto Parts Weekly Series, from time to time.
However, what's interesting is that it was originally not even intended to be a racing team. Dale Earnhardt set up shop for this organization in the shed of Dale Earnhardt Inc's property as a marketing division for his racing team. Originally, JR Motorsports only had one employee. Fast forward to 2002 when it officially became a race team with backing from The Intimidator's son.
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AVONDALE, AZ - JANUARY 31: Monster Energy NASCAR Cup Series driver Dale Earnhardt Jr. addresses the media during NASCAR testing at Phoenix International Raceway on January 31, 2017 in Avondale, Arizona. (Photo by Jennifer Stewart/Getty Images)
JR Motorsports was originally founded in 1998. However, it wasn't until 2002 that it became a racing team. Currently, the team is owned by Dale Earnhardt Jr., his sister Kelley Earnhardt Miller and NASCAR Hall of Famer and Hendrick Motorsports owner Rick Hendrick.
The team was originally a part of the Dale Earnhardt Inc. However, a few years after its formation, when Dale Earnhardt Jr signed as a driver with Hendrick Motorsports, he and team owner decided to join hands in formation of what is now known as JR Motorsports.
It's not clear what the racing team might be worth, but judging by the empire its owner has built, it might not be an overstatement to say that JR Motorsports is worth quite a lot of bucks. Reports dating back to 2017 suggested that Dale Earnhardt had earned close to a whopping $400 million from just his salary, endorsements, and share of race winnings. Dale Jr even made it to the Forbes list of the World's Highest Paid Athletes in 2017. In the back of such hard-hitting figures, it is safe to assume that a chunk of Dale Jr's wealth definitely goes to the racing team.
As of now there are five drivers who compete in the NASCAR Xfinity Series with JR Motorsports, namely, Sam Mayer, Justin Allgaier, Sammy Smith, Brandon Jones and Dale Earnhardt Jr himself.
Sam Mayer joined the team in 2022, driving the No. 1 Chevrolet Camaro. And the driver has been a part of the team ever since. Recently, the driver also signed a contract extension to stay with JRM in 2024, marking a third full-time season with the team.
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BRISTOL, TENNESSEE - AUGUST 15: Sam Mayer, driver of the #21 Manpower Chevrolet, stands in the garage area during practices for the NASCAR Gander Outdoor Truck Series UNOH 200 presented by Ohio Logistics at Bristol Motor Speedway on August 15, 2019 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images)
37-year-old Justin Allgaier is also one of the promising talents that drivers for JRM driving the No. 7. Joining the team way back in 2016, Allgaier has been a consistent performer and even advanced to the Championship 4 in five of the last seven seasons. He also finished a career-best second in the final standings in 2020.
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BRISTOL, TN - SEPTEMBER 15: Justin Allgaier 7 JR Motorsports BRANDT Chevrolet looks on before the running of the NASCAR, Motorsport, USA Xfinity Series Playoff Food City 300 on September 15, 2023, at Bristol Motor Speedway in Bristol, TN. Photo by Jeffrey Vest/Icon Sportswire AUTO: SEP 15 NASCAR Xfinity Series Playoff Food City 300 EDITORIAL USE ONLY Icon2309151674
Furthermore, young talent Brandon Jones joined Dale Jr's team ahead of the 2023 season, replacing Noah Gragson, who moved to Legacy Motor Club that same year. The racer currently drives the No. 9 car. “To watch how competitive JRM has been over the years is really impressive. They’re a threat to win every week, and one of the premier teams in our series. I’m so thankful to Dale (Earnhardt Jr.), Kelley and Mr. Hendrick for allowing me to be part of it,” the 27-year-old driver had shared at the time.
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DARLINGTON, SOUTH CAROLINA - SEPTEMBER 05: Brandon Jones, driver of the #19 03 Dash Championship Toyota, celebrates after winning the NASCAR Xfinity Series Sport Clips Haircuts VFW 200 at Darlington Raceway on September 05, 2020 in Darlington, South Carolina. (Photo by Chris Keane/Getty Images)
As for the owner of the team, Dale Jr originally used to driver under the Dale Earnhrdt Inc and has stayed as a consistent name in the tourney ever since.
However, the latest driver to join the team is Sammy Smith in 2024. In September 2023, an official press release revealed the news about the multi-year contract. However, it is currently unclear how long the contract will last. Sharing his excitement about the joining, team owner Dale Earnhardt had said, "Sammy is a great fit for our program and will mesh well with our other drivers. He's a young, talented racer who's willing to learn and carries himself with a lot of professionalism. He has a bright future ahead. I'm excited for our team to help him continue his journey."
Apart from that, JRM's Cars Tour driver Carson Kvapil also joined the Xfinity Series, making his debut in the Martinsville Speedway on April 6, 2024.
When it comes to business, Dale Earnhardt is a seasoned professional. And that's amply clear by the long list of sponsors that the team boasts. Backed by Chevrolet, the team also enjoys a partnership with brands like Unilever, Brandt, Hellmann's, Club Card, TrueTimber, Tire Pros, Jarrett, Menards, Pilot Flying J, TMC, All State Peterbilt, Accelerate, High Rock Vodka, LubeZone, Suave Men, Degree, AXE, Dove, Klondike, Good Humor, Breyers, Popsicle, ATD, Tufco Flooring, Axalta, hellowater, Mac Tools, Simpson, Racing Electronics, ShopSabre, SEM, Miller Welders, Safety-Kleen and Drivers Edge Development.
Since 2005, JRM has clinched 29 pole positions in the NASCAR Xfinity Series in addition to 81 race victories and three drivers' championship in 2014 with Chase Elliott, 2017 with William Byron and 2018 with Tyler Reddick.
It almost seems like a rite of passage for notable Cup Series drivers to join JRM to compete in NASCAR's second division before they can move to the Cup Series. It's almost like JRM acts as a guiding force for Cup Series aspirants, providing them with the much-needed backing and training to move forward. See 2020 Cup Series champion Chase Elliott for example. The current Hendrick Motorsports driver spent nine years with the Dale Jr-owned team, from 2014 to 2022, before moving to the top tourney.
Similarly, Elliott's current teammate William Byron also stayed at JRM competing in the Xfinity Series, from 2017 to 2022 before making his way to the Cup series with HMS. Other popular drivers who got trained in this team include Tyler Reddick (2018), Brad Keselowski (2007-2009), Josh Berry (2014-2016) and Noah Gragson (2019-2022).
As an already successful team making its mark in NASCAR's second division, many have wondered why JRM hasn't made its move to the Cup Series yet. While an exact reason for this distance cannot be ascertained as of now, fans will be happy to know that the team does have a plan to move to the top tourney in future. In fact, Dale Jr even expressed his wishes to buy a charter on multiple occasions on his podcast, the Dale Jr Download. However, the rising prices of NASCAR charters proved to be a hindrance to that plan.
Several media reports even claimed that the team owner was scouting an opportunity to join the Cup Series. However, the Race Team Alliance (RTA)’s current revenue negotiations with NASCAR and the current NASCAR Cup Series teams operating at a loss, didn't paint a hopeful picture either.
“And so, when I heard what I heard from the [Race Team Alliance], it made me go, ‘Hmm, I need to wait and pause,’ RTA is basically telling me this Charter I want to buy is a losing proposition. Or not a money making — it’s broken. I don’t want to buy this Charter now, because it’s not a successful business venture,” Dale Jr had shared at the time, according to Toby Christie.
Website | https://www.jrmracing.com/ |
https://www.instagram.com/jrmotorsports/ | |
https://www.facebook.com/jrmotorsports/ | |
https://twitter.com/JRMotorsports/ |
Name | JR Motorsports |
Owners | Dale Earnhardt Jr., Kelley Earnhardt Miller, Rick Hendrick, L.W. Miller |
Base | Mooresville, North Carolina |
Series | NASCAR Xfinity Series, NASCAR Advance Auto Parts Weekly Series, CARS Tour, eNASCAR Coca-Cola iRacing Series |
Race Drivers | Sam Mayer, Justin Allgaier, Sammy Smith, Brandon Jones, Dale Earnhardt Jr, Carson Kvapil |
Sponsors | Chevrolet, Brandt, Unilever, Hellmann's, Club Card, TrueTimber, Tire Pros, Jarrett, Menards, Pilot Flying J, TMC, All State Peterbilt, Accelerate, High Rock Vodka, LubeZone, Suave Men, Degree, AXE, Dove, Klondike, Good Humor, Breyers, Popsicle, ATD, Tufco Flooring, Axalta, hellowater, Mac Tools, Simpson, Racing Electronics, ShopSabre, SEM, Miller Welders, Safety-Kleen, Drivers Edge Development |
Manufacturer | Chevrolet |
Founded | 2002 |
Last Race | NASCAR Xfinity Series Race at Phoenix |
Championships | Total: 3 Xfinity Series: 3 (2014, 2017, 2018) |
Race Victories | Total: 84 Xfinity Series: 81 Camping World Truck Series: 2ARCA Racing Series: 1 |
Net Worth | - |