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With the spike in popularity of influencer boxing, everyone wants to jump on the train. One such person is Money Kicks’ Rashed Belhasa. The 22-year-old from UAE was already living a lavish life with over 3 million subscribers on YouTube, and being partnered with Prime was only an added boost. Prime, which is Logan Paul and KSI‘s hydration company, has sponsored many athletes. Coming from two of the creators of influencer boxing, it is a very recognized brand in the industry. Belhasa made sure to promote his partnership well before his coming fight.

Belhasa is set to fight Ayman Al-Yaman in an influencer event called Australia vs. The World on February 16. In a faceoff against Al-Yaman, Belhasa did something unimaginable and Logan Paul reacted to it. Let us see what happened.

Rashed Belhasa markets Prime during the face-off against Ayman Al-Yaman

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When the face-off interview was starting to get heated up, Belhasa took the prime bottle placed beside him and emptied it all on Al-Yaman. Following this, both the fighters took a stand. Al-Yaman started walking aggressively towards Belhasa. This provoked the latter to keep pouring the beverage on his opponent. This became a huge marketing stunt for the hydration brand. Logan Paul, one of the founders of Prime, posted the reel on his story. He captioned it saying, “the entire bottle” referring to the fact that Belhasa poured the whole bottle during the altercation.

Paul is an exceptional marketing strategist and instead of looking at this stunt as a waste of product, he looked at it like the perfect stunt it was. Speaking of Prime, another one of its founders, KSI, went on record to talk of his possible future fight this year.

KSI teases his next fight and hints at it happening this year

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After suffering his first-ever loss against Tommy Fury, many were left wondering if KSI would pick the gloves up again. His much-anticipated match against Jake Paul is yet to happen. The Fans do not want to watch him leave before that. However, all hope is not lost as the boxer himself came forward to give a sneak peek at his future plans.

Watch This Story: All You Need to Know About Logan Paul vs. Dillon Danis Fight

In a recent event hosted by KSI’s own promotion company, Misfits Boxing, he talked of his fights this year. He said, “I’ll fight this year, but I won’t say who.” He was later asked if fans can expect a showdown against popular streamer IShowSpeed. The Nightmare jokingly said that Speed could do whatever he wanted, considering he has got a bright future ahead.

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With the growth of Prime and influencer boxing, the two have started to merge. Many fighters and even professional athletes like Israel Adesanya have become promoters of the product. Do you think Prime will soon become the go-to drink owing to its genius marketing?

Read More: Amid Ongoing Feud, Slim Albaher Makes Stunning Prediction for Potential Fight Against KSI