“It’s a Great Deal for Boxing”: Eddie Hearn Reacts to Al Haymon’s PBC Deal With Amazon Prime Following Showtime’s Exit

Showtime will exit boxing after broadcasting the PBC’s December 16 card. Hence, the PBC signed a deal with Amazon Prime, hoping only the best for the sport. In this connection, as Al Haymon‘s PBC looks forward to gaining new audiences around the world, the Chairperson of Matchroom Sport Eddie Hearn reacted to Amazon Prime’s partnership with PBC.

Contrary to those who expected the mentioned deal would upset rival Eddie given the latter’s commitment to DAZN, the 44-year-old reasoned how he would benefit from Prime’s partnership with PBC.

Eddie Hearn believes PBC’s partnership with Amazon Prime will make DAZN more competitive

After PBC partnered with Amazon Prime to showcase their world-class boxers and events, Eddie Hearn, in his recent interview with FightHype, felicitated the move. In his opinion, the deal affirms the fact that there is a profitable future for boxing. Likewise, Hearn, who although claimed to remain unaware of “the financials” of the deal, stated the arrival of a new broadcaster and new investment was only good for the sport.

“From the outset, it looks great. It’s a great deal for boxing because it’s another broadcaster coming in, a powerful broadcaster, and it shows other broadcasters and it shows the sport that boxing works and there’s interest. So, new investment, new broadcaster,” said the Chairperson of Matchroom Sport.

In addition, looking at the bright side of things, Hearn, who signed a five-year deal with DAZN in 2021, declared the deal between Al Haymon’s PBC and Amazon Prime would only make DAZN more competitive in the sport. “I want boxing to work. I want new broadcasters [to] come in because DAZN, we’re on fire right now. The numbers are great. They’ve got a proper business for boxing. But, I want competition for DAZN and me. Because it makes DAZN more competitive,” he added.

While Hearn lauds PBC’s partnering with Amazon Prime, it is worth exploring what the deal has in store for the sport.

PBC’s deal with Amazon Prime promises to deliver “must-see events”

With a massive broadcaster like Amazon Prime now entering professional boxing, the sport will likely gain commendable viewership. As Marie Donoghue from Amazon said, the partnership will make an exhibition of “the best boxers in the world” and “must-see events” to die-hard fans of boxing.

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Likewise, Bruce Binkow from PBC declared that with Amazon Prime they would “reach new audiences” in the U.S. and around the world. Well, with that said, what do you think of the deal? Do you think the same will make DAZN more competitive? Let us know in the comments.

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