After nearly four decades, in a tough decision, evolving their content strategy, Showtime is finally exiting boxing. In a recent statement, Paramount Global, the parent company of the network announced they were moving forward with boxing and other content by the Showtime sports team left behind. As per the official statement, after the David Benavidez vs. Demetrius Andrade fight in November, Showtime Sports will be shuttered.
After Paramount Global made the sad announcement, journalist Dan Rafael felt sorry for those who will likely lose their jobs. However, Ryan Garcia and Oscar De La Hoya, showing concern for the sport, asked for immediate solidarity. At this, Terence Crawford and Jake Paul also joined hands.
As Ryan Garcia shows concern for marketing and new audiences, Terence Crawford and Jake Paul join hands
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After Dan Rafael lamented the news of Showtime Boxing passing into history, Ryan Garcia urged “all boxers” to prepare for a “collective fight“. Besides acknowledging how HBO and Showtime defined the sport of boxing for decades, ‘KingRy’ announced the dire need for a new marketing strategy and audiences. “All us boxers need to make this our collective fight. We gotta be thinking about marketing, new audiences, investors, global, all of it,” the 25-year-old said on X. Following Garcia’s tweet, Terence Crawford declared he agreed with the former interim lightweight champion.
Today is a really important day for boxing. HBO and Showtime defined our sport for a generation and now they are both out.
All us boxers need to make this our collective fight. We gotta be thinking about marketing, new audiences, investors, global, all of it.
Boxing is… https://t.co/Py0U513O5P
— RYAN GARCIA (@RyanGarcia) October 17, 2023
According to Crawford, the current system would barely fix the problem they have. In his opinion, the fighters must come together and think differently. “I couldn’t agree more. The system we have isn’t going to fix this. Look at every other sport is building empires by doing it right,” he said. According to ‘Bud,’ besides fighting inside the ring, the boxers must work together to maintain the sport and their families.
I couldnt agree more @RyanGarcia. The system we have isn’t going to fix this. We gotta think different. Look at every other sport is building empires by doing it right. Us fighters need to come together. We can fight in the ring but work together for our sport and our families. https://t.co/rJOTFNIxkJ
— Terence Crawford (@terencecrawford) October 17, 2023
As Ryan Garcia and Terence Crawford spoke about unity, the founder of Most Valuable Promotions, Jake Paul supported the thought. Encouraging both Crawford and Garcia, ‘The Problem Child,’ enthusiastically added, “I’m all the way in“.
I’m all the way in. https://t.co/W6eQhIZeJR
— Jake Paul (@jakepaul) October 17, 2023
While Crawford, Jake Paul, and Garcia spoke about the unity among fighters, promoter Oscar De La Hoya saluted the $2.2 Billion network for their commitment to boxing. In addition, he asked his fellow promoters to join hands for the growth of the sport. Here is what he said.
Oscar De La Hoya salutes Showtime for their commitment to boxing
Taking to X, De La Hoya lauded Showtime for their adherence to a sport that ‘Golden Boy’ loves. While it is sad that Showtime is quitting boxing, De La Hoya announced he was hopeful for a better tomorrow. Likewise, he suggested the promoters “put our differences aside” and contribute to the growth of boxing. At this, Crawford, who roots for the fair treatment of athletes, reminded De La Hoya of the importance of the fighters.
I salute Showtime for their near-40 year commitment to the sport that I love. I am hopeful that we promoters can use this unfortunate situation to put our differences aside and start working together more often to help make more of the bigger fights and grow our sport.
— Oscar De La Hoya (@OscarDeLaHoya) October 17, 2023
Although he appreciated De La Hoya’s concern, Crawford, who held the view that boxing is one of the most corrupt sports, stated the growth of boxing wouldn’t be possible without the boxers “at the table”.
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Respectfully @OscarDeLaHoya if the boxers aren’t at the table, it isn’t going to work https://t.co/uysrWDZsgh
— Terence Crawford (@terencecrawford) October 17, 2023
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With all the mentioned statements, one must show concern for the future of the sport. Hopefully, the boxers and the promoters will come up with a new system that will ensure the sport’s prosperity. But, what do you think of Crawford, Paul, Garcia, and De La Hoya’s words? Let us know in the comments below.
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