Promoter Unveils Genius Tactic That Made Mike Tyson the Most Recognized Face in the World

Recently, American Promoter and MMA veteran Chael Sonnen posted a video on YouTube about Mike Tyson’s embarrassing encounter with Hasbulla. And in that video, Sonnen also revealed the marketing tricks that were being used back in the 1990s, to promote the former Heavyweight boxer. The other day, Mike Tyson had the famous Russian Internet personality, Hasbulla, on his podcast where Hasbulla was indulging in his usual gimmick. He went to Tyson and started playfully punching him, but things turned around a bit when ‘Iron’ Mike picked Hasbulla up and treated him like a kid.

The internet was blazed up, and everyone started feeling uncomfortable, as Hasbulla is a 20-year-old man who was being treated as a child by Tyson. So, amidst all the backlash, Chael Sonnen also made a video about the matter where he revealed some past promotion secrets about the former Heavyweight boxer at the beginning of the Youtube video.

Chael Sonnen blurts out the promotional tricks used for Mike Tyson

In the recent episode of Beyond the Fight, Sonnen starts off the topic at hand with a question where he asks what actually is the matter with Mike Tyson. Then he advances to how Mike Tyson is easily the top 3 favorites of every combat sports fan. And Sonnen agrees that it’s reasonable, as Tyson was actually that good of a boxer. Then he reveals “the question” which was heavily used to promote ‘The Baddest Man on the Planet’. All the while, stating that Tyson needs to get that respect back that he used to receive in the early 1990s.

Sonnen said, “This is how they promoted Mike Tyson, they asked a question. This is way back in the 90s, early! Like he just got out of the pen. Said name another Heavyweight you’d rather see fight, that’s how they promoted him. They said name another Heavyweight you’d rather see fight. You win, you got me.”

As everybody knew who they wanted to see, so it was apparent that Tyson got as famous as he was, because everyone wanted to see ‘Iron’ Mike take on heavy hitters after he got out of prison. It is worth mentioning that the former two-time Heavyweight champion is one of the greatest boxers to ever grace the squared circle and there are a lot of things a new fighter can learn from him. Sonnen however, stated in his video that Tyson shouldn’t be anybody’s idol.

Sonnen comments on Tyson’s drug habbits

The American promoter talked about how Tyson is respected even outside of boxing and refreshed everyone’s memory when the former UFC Light Heavyweight Champion, Glover Teixeira, had Mike Tyson in his corner, and how much respect all the MMA fighters had for ‘Iron’ Mike. He further goes on to show his disappointment, as he stated that Tyson has turned into a “drug addict”. Well, not just Tyson, recently Sonnen also claimed that Joe Rogan is on “drugs”.

Sonnen adds that Tyson is going up to the young MMA fighters, who are new in the sport and does drugs with them. Then he goes on to talk about the incident with Hasbulla and stated that he believes Mike Tyson didn’t seem to be in his senses, or he was oblivious to Hasbulla’s real age.

Read More: “They’d All Swallow Conor” – Mike Tyson’s Coach Claims Conor McGregor ‘Doesn’t Stand a Chance’ Against Top 15 UFC Lightweights

What is your take on Mike Tyson and Hasbullah incident? Let us know in the comments section below.

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