Logan Paul’s Growing $200 Million Empire Makes Joe Rogan’s Energy Drink Partnership Look Like a Side-Hustle

Logan Paul has been acting wisely in his businesses ever since he rose to fame. First, he seized the chance to profit from the Vine app and rose to fame as an influencer. He switched to YouTube and became known all over the world and is now a professional wrestler as well. Paul frequently discusses emerging markets, such as cryptocurrencies and NFTs, which are sweeping the globe. He is building his empire rapidly and seems a competent businessman.

Logan Paul and his adversary, KSI, set old grudges aside and collaborated to launch a firm. Together, the two created the ‘Prime Hydration’ sports beverage brand. Within a very short period, ‘Prime’ has become a big name in the United States and the UK.

Reportedly, the company targets monthly production of 10 million bottles and a stunning $100 million in sales in the first year alone. Additionally, Paul and KSI stunned the world when they declared that Prime was the new official beverage of the football team, Arsenal.

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The company is still expanding and has a value of about $200 million. Let’s take a look at popular UFC commentator and podcaster Joe Rogan’s venture into the energy drink business.

Joe Rogan’s energy drink venture ‘Kill Cliff’

The UFC commentator is as popular as any other UFC star. Rogan has gained international recognition as a personality thanks to his expertise in the sport and his gift for gab. Additionally, he hosts his own podcast, named The Joe Rogan Experience, which is one of the most-watched podcasts globally.

Rogan collaborated with the energy drink manufacturer, Kill Cliff, situated in Atlanta, to increase its commercial appeal. Following that, The Flaming Joe, a new flavor, was released. As he often emphasized on his podcast, Rogan’s new endeavor is well-known to his listeners.

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According to sources, the business brings in about $25 million a year. On the other hand, Logan Paul’s beverage has surpassed Kill Cliff and swiftly gained popularity. Paul is, in fact, becoming well known for his diverse range of ventures with each passing year. In the beverage sector, he has already exceeded Rogan, and the 27-year-old once mentioned selling his stake in the business for $5 billion in the future.