Logan Paul often stays in the news headlines with his in-ring and outside-the-ring activities. These days, Logan Paul is right at the top with his NFT investments, art and crafts, and more. Recently, he began a new venture with KSI as the duo came up with their own hydration drink- Prime Hydration.

Not even a single casual fan would have expected the two men to collaborate after their violent rematch in 2019.

In a recent Impaulsive podcast, both the men opened up on their collaboration and more. First ‘The Maverick’ said, “Yeah man, holy s**t, we started a beverage company. A hydration drink called Prime hydration. We’re going to rival the biggest brands in the world, Gatorade, Powerade, Pepsi, Coke.” 

“I mean yeah, it’s the idea that us YouTubers.”

“It’s crazy how it came about. Crazy how, we’ve just in six months, bro, like I still have the DM you messaged me with being like ‘Yo, I’ve got an idea,” added KSI.

Read More – Is Logan Paul Single?

KSI and Paul rank among the biggest YouTubers in the world and they fairly know how to leverage their market by tapping the right audience.

That said, the duo often comes up with the best content on their channels. Moreover, Paul, who has constantly modified his content, is primarily into podcasts since fans like to tune in to the same. It is a certainty that Prime Hydration will be promoted heavily on Impaulsive and kept in the limelight.

Will Logan Paul and KSI’s venture be a hit?

While Logan Paul boasts 21.9 million followers on his Instagram, KSI has 10.9 million followers. Apart from this, the duo has an extensive subscriber base on their YouTube channels.

Hence, it is safe to say that KSI and ‘The Maverick’ Logan Paul have a massive fan base and even if these fans try the drink, word-of-mouth publicity could help it thrive and turn their venture into a big hit.

It’ll be interesting to see how both of them scale up this brand.

Top Stories

Jake Paul–Anthony Joshua Fight Questioned After Former WBC Champ Drops ‘Scripted’ Bombshell

Fact Check: Is Boxing Legend Thomas ‘Tommy Hitman’ Hearns Missing?

Jake Paul Issues Concerning Injury Update Ahead of Anthony Joshua Fight

MVP Chief Issues Injury Update on Jake Paul After Sparring Incident Ahead of Anthony Joshua Fight

Gervonta Davis’ Next Fight Fate Lands in Pitbull Cruz’s Hands With Lamont Roach Jr. Rematch in Limbo

Watch this story – 5 Times Floyd Mayweather Left Fans Outraged Because of His Actions